Our SVP Customer Experience Group, Patrick Collins, was recently featured in iMedia Connection discussing How to Take Responsive Design Even Further. This is the final tactic he suggested. Please let us know if you have any questions!
Optimization, personalization, and responsive design
Involve your technology and analytics teams from day one of this project and you will find the entire process a lot easier. The amount of dependencies in these projects might surprise you.
Optimizing and personalizing typically can be done simultaneously but should be done at different sections of the site until a baseline is established.
With strong analytics in place, a responsive design site will provide you the avenue to not only deliver a seamless customer experience, but also to more holistically understand your customer. And by taking it to the next step, you have the ability to turn that data into an even more powerful tool through the application of personalized content across desktop, tablet, and smartphone. In other words, if you have the ability to walk and chew gum at the same time, your customer benefits and so does your site performance.
For the full article on iMedia Connection, click here.