How To Win at Online Marketing: A Manifesto

Michael Jordan knew how to win

Sometimes it's valuable to pull back and reflect on what's needed to WIN. What does it mean "to win" in online marketing? To win means to rise above the masses and excel in performance, return on investment, sustainability, and efficiency. To win means to take glee in the monthly reports you send to clients, because performance is so consistently stellar. To win means to make your clients, and your team, empowered and successful. To win means not settling for marginal returns. To that end, I wrote the following manifesto. True, some of these are easier said than done. But all of them, if held as guiding principles, will help the striving marketer to stay pointed towards success. No one said it was going to be easy. How to Win at Online Marketing
  • Do things better than anyone else
  • Be more disciplined than anyone else
  • Work smarter (not always harder) than anyone else
  • Lean on data to drive actionable decisions
  • Live further along the Data > Information > Knowledge > Wisdom continuum
  • Be not blinded by 'tail wagging the dog' hypotheses and correlation studies
  • Do not get clouded by emotion
  • Be logical and driven by scientific process
  • Be informed by superior technology
  • Be cognizant of the value of your relationships with the search engines, social sites, and partners
  • Do not be satisfied, ever. Always be looking for gains
  • Be continually learning and applying those learnings to the game
  • Be focused on the success of your team, your client, and your company
  • Be focused on the well being of your team, your clients, and your company
  • Be not afraid of what you do not know
  • Do not be blind to what you do not know
  • Do not be averse to new ideas, even if they seem hard to fathom
  • Be continually searching for signal in a crowded web and industry of noise
  • Be focused on sustainable strategies and tactics
  • Do not be concerned with chasing the algorithms
  • Place the professional in front of the personal
  • Take responsibility for your mistakes
  • Believe in accountability
  • Be willing to fail, and learn from it
  • Do not be afraid of risk
  • Know when to trust a gut instinct
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