A lone soldier who fought in search, slaving away hours over tools others besmirched.And pouring over data, nay - piercing through the tangle, of the analytics labyrinth looking for a market angle. He was dismissed by coders scoffed at by naysayers, ignored by deciders sought solace in relevance prayers. He sat in the meetings holding a quiet vigil, over googlebot's biddings looking for the algo's jewel. 'Til one day it happened the C-level's wanted numbers, organic search was rising revenue woke them from slumbers. Paid channels, branding, offline of SEO's virtues he sang, driving home his message hoping search traffic rang. The conversions were most fine and the referrals divine, the bottom line did not lie with his work on the line. Now he's celebrated in their midst the marketing team also partakes, boasting of SEO's glory and the reward of killer ranks. Let this humble hymnal serve as a tribute to the soldiers, vigilante to the engines that issue traffic flames from smolders. Many an SEO will read this and find an echo ring internal. Be brave and stay true to search! And the promise of ROI eternal!
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