Identity Resolution

Latest Posts

How to Measure Digital Audiences and Media in the Cookieless Future

Authored by: Jordan Cardonick |
Published on: Aug 05, 2021

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

Topic: All Analytics | Identity Resolution | Performance Media Analytics | Digital Intelligence

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Utilizing Merkle’s Identity Accelerator to Enhance Personalization Programs (Vlog)

Authored by: Jas Singh |
Published on: Jul 15, 2021

Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.

Topic: All Marketing Technology | Identity Resolution | Adobe

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What an Identity-Driven Experience Looks Like with Merkury

Authored by: Gerry Bavaro |
Published on: Jul 09, 2021

See Merkle's Merkury identity resolution solution in action as we walk through an example of today's complex buying cycle.

Topic: All Marketing Technology | Identity Resolution | All Data Solutions | Merkury

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How Marketers Can Navigate Identity Resolution

Authored by: Kelly O'Hara |
Published on: Feb 16, 2021

What is the path that marketers should take to navigate identity resolution?

Topic: All Marketing Technology | Identity Resolution

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Don’t Have an Identity Crisis: How to Get Started with Identity Resolution

Authored by: Michael Fuchs |
Published on: Dec 07, 2020

How can marketers weather the upcoming paradigm shift and reclaim the lost capabilities tied to the death of the cookie?

Topic: All Marketing Technology | Identity Resolution

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