Putting Identity at The Center of Your Customer Strategy
Where should you start to have an identity-centered customer strategy?
Comments
Latest Posts
How Loyalty Programs Create Identity to Power Personalization
Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty
How Using a DMP Helps Website Personalization
Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.
Future Proofing Your Marketing Technology Investments
Many of our clients ask how they can future proof their marketing technology investments. To understand what needs to be future proofed we need to take a quick look back to see how marketing technology has changed over the years.
Principles of Loyalty: Finding the Right Technology Partner
In today’s customer-centric and data-reliant business landscape, a loyalty program is often only as good as the technology that supports it. Here's how to find a technology partner that will last.
Where's the Customer in All This Data?
The actual customer, at times, gets lost in all this data. More and more brands are realizing this and moving back to a customer-centric approach.
From Technology Deployment to Data Integration
Marketing technology teams and IT organizations are dealing with some critical issues today, but these problems are nothing new, and solving them can start by simply referencing the past.
