Identity Resolution

Latest Posts

How to Overcome Key Roadblocks to Personalization at Scale

Authored by: Jas Singh |
Published on: May 09, 2022

Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.

Topic: All Marketing Technology | Identity Resolution | Marketing Database & Data Management | Adobe

What Role Does a CDP Play in Identity Resolution?

Authored by: Peter Rogers |
Published on: Apr 08, 2022

What exactly is full scale identity resolution and what role do CDPs play?

Topic: All Marketing Technology | Identity Resolution

What Do Consumers Think About Personalized Experiences?

Authored by: Courtney Trudeau |
Published on: Feb 16, 2022

How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?

Topic: All Marketing Technology | Identity Resolution | Marketing Database & Data Management

3 Use Cases for Lead Generation with an Identity Solution

Authored by: Nico Veltri |
Published on: Jan 25, 2022

How can your organization utilize identity in lead generation? Let's look at three key use cases.

Topic: All Marketing Technology | Identity Resolution

How to Measure Digital Audiences and Media in the Cookieless Future

Authored by: Jordan Cardonick |
Published on: Aug 05, 2021

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

Topic: All Analytics | Identity Resolution | Performance Media Analytics | Digital Intelligence

Utilizing Merkle’s Identity Accelerator to Enhance Personalization Programs (Vlog)

Authored by: Jas Singh |
Published on: Jul 15, 2021

Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.

Topic: All Marketing Technology | Identity Resolution | Adobe