Identity Resolution

Latest Posts

Don’t Have an Identity Crisis: How to Get Started with Identity Resolution

Authored by: Michael Fuchs |
Published on: Dec 07, 2020

How can marketers weather the upcoming paradigm shift and reclaim the lost capabilities tied to the death of the cookie?

Topic: All Marketing Technology | Identity Resolution

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Identity Resolution: How Marketers Can Get it Right

Authored by: Courtney Trudeau |
Published on: Nov 30, 2020

Having an identity solution is the one crucial thing that can bring your data together, deliver an accurate view of your customer, and fuel the vision you seek.

Topic: All Marketing Technology | Identity Resolution

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How Merkury Adds a Better Value Exchange Between Customers and Their Brands

Authored by: Traci West |
Published on: Oct 29, 2020

A lot has changed since the announcement of the death of the third-party cookie. Marketers realize the magnitude of the shift to first-part identity, as evidenced by the sizeable investments in identity resolution. Now they’re seeking to drive monetization.

Topic: All Marketing Technology | Identity Resolution

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Putting Identity at The Center of Your Customer Strategy

Authored by: Matt Austin |
Published on: Feb 14, 2020

Where should you start to have an identity-centered customer strategy?

Topic: All Marketing Technology | Identity Resolution

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How Loyalty Programs Create Identity to Power Personalization

Authored by: James Riess |
Published on: Jan 13, 2020

Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty

Topic: Promotions & Customer Loyalty Solutions | Identity Resolution

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How Using a DMP Helps Website Personalization

Authored by: Barry Latimer |
Published on: Feb 14, 2018

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Topic: Identity Resolution | Marketing Cloud Platforms | Decisioning & Real-time Interaction Management | Audience Management

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Future Proofing Your Marketing Technology Investments

Authored by: Paul Bosworth |
Published on: Dec 06, 2017

Many of our clients ask how they can future proof their marketing technology investments. To understand what needs to be future proofed we need to take a quick look back to see how marketing technology has changed over the years.

Topic: All Marketing Technology | Identity Resolution | Marketing Cloud Platforms

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Principles of Loyalty: Finding the Right Technology Partner

Authored by: Sara Hogan |
Published on: Nov 17, 2017

In today’s customer-centric and data-reliant business landscape, a loyalty program is often only as good as the technology that supports it. Here's how to find a technology partner that will last.

Topic: All Marketing Technology | Promotions & Customer Loyalty Solutions | Identity Resolution

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