How Marketers Can Navigate Identity Resolution
What is the path that marketers should take to navigate identity resolution?
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Don’t Have an Identity Crisis: How to Get Started with Identity Resolution
How can marketers weather the upcoming paradigm shift and reclaim the lost capabilities tied to the death of the cookie?
Identity Resolution: How Marketers Can Get it Right
Having an identity solution is the one crucial thing that can bring your data together, deliver an accurate view of your customer, and fuel the vision you seek.
How Merkury Adds a Better Value Exchange Between Customers and Their Brands
A lot has changed since the announcement of the death of the third-party cookie. Marketers realize the magnitude of the shift to first-part identity, as evidenced by the sizeable investments in identity resolution. Now they’re seeking to drive monetization.
Putting Identity at The Center of Your Customer Strategy
Where should you start to have an identity-centered customer strategy?
How Loyalty Programs Create Identity to Power Personalization
Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty
How Using a DMP Helps Website Personalization
Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.
Future Proofing Your Marketing Technology Investments
Many of our clients ask how they can future proof their marketing technology investments. To understand what needs to be future proofed we need to take a quick look back to see how marketing technology has changed over the years.
