Identity Resolution

Latest Posts

Putting Identity at The Center of Your Customer Strategy

Authored by: Matt Austin |
Published on: Feb 14, 2020

Where should you start to have an identity-centered customer strategy?

Topic: All Marketing Technology | Identity Resolution

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How Loyalty Programs Create Identity to Power Personalization

Authored by: James Riess |
Published on: Jan 13, 2020

Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty

Topic: Promotions & Customer Loyalty Solutions | Identity Resolution

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How Using a DMP Helps Website Personalization

Authored by: Barry Latimer |
Published on: Feb 14, 2018

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Topic: Identity Resolution | Marketing Cloud Platforms | Decisioning & Real-time Interaction Management | Audience Management

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Future Proofing Your Marketing Technology Investments

Authored by: Paul Bosworth |
Published on: Dec 06, 2017

Many of our clients ask how they can future proof their marketing technology investments. To understand what needs to be future proofed we need to take a quick look back to see how marketing technology has changed over the years.

Topic: All Marketing Technology | Identity Resolution | Marketing Cloud Platforms

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Principles of Loyalty: Finding the Right Technology Partner

Authored by: Sara Hogan |
Published on: Nov 17, 2017

In today’s customer-centric and data-reliant business landscape, a loyalty program is often only as good as the technology that supports it. Here's how to find a technology partner that will last.

Topic: All Marketing Technology | Promotions & Customer Loyalty Solutions | Identity Resolution

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Where's the Customer in All This Data?

Authored by: Kelly O'Hara, Matt Snow |
Published on: Nov 16, 2017

The actual customer, at times, gets lost in all this data. More and more brands are realizing this and moving back to a customer-centric approach.

Topic: Retail & Consumer Goods | Identity Resolution | Marketing Cloud Platforms | Data Visualization & Business Intelligence

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From Technology Deployment to Data Integration

Authored by: Steve Topper |
Published on: May 09, 2017

Marketing technology teams and IT organizations are dealing with some critical issues today, but these problems are nothing new, and solving them can start by simply referencing the past.

Topic: All Marketing Technology | Identity Resolution

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