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Interview: SEO Guru Stephan Spencer

Stephan Spencer of NetConcepts graciously shared his thoughts on SEO in an online interview with us: Stephan Spencer interview. We're proponents of exploiting the long tail in paid search marketing. Stephan offered great insight on the long tail in natural search campaigns:

For the average medium to large sized online retailer the SEO traffic opportunity is, according to our research, 38 times greater for non-branded terms than for branded terms. Therefore an online retailer who is doing SEO right should be getting a majority of their traffic from non-branded terms. That is predicated on a very important point: capturing the Long Tail of non-branded traffic is a function of what percentage of your site's web pages are yielding search traffic.

Thanks, Stephan.

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