We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Interview: SEO Guru Stephan Spencer

Stephan Spencer of NetConcepts graciously shared his thoughts on SEO in an online interview with us: Stephan Spencer interview. We're proponents of exploiting the long tail in paid search marketing. Stephan offered great insight on the long tail in natural search campaigns:

For the average medium to large sized online retailer the SEO traffic opportunity is, according to our research, 38 times greater for non-branded terms than for branded terms. Therefore an online retailer who is doing SEO right should be getting a majority of their traffic from non-branded terms. That is predicated on a very important point: capturing the Long Tail of non-branded traffic is a function of what percentage of your site's web pages are yielding search traffic.

Thanks, Stephan.

Join the Discussion