We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Jim Novo: Share vs. Profit

Jim Novo's a smart guy. For years now, Jim has been providing solid advice on the strategies and math needed to advertise profitably. His recent post on share vs. profitability is spot-on for direct markers. We've written about J. Scott Armstrong's research before ("Business Is Not A Sporting Event", 12/13/06) Jim's post on Armstrong is worth reading (and not just because he backlinks to us). Check it out.
Join the Discussion