Clear writing is clear thinking. From Yahoo today:
Some advertisers appear to be under the impression that “quality-based pricing” is related to “quality index score.” It’s easy to see how one could be confused, because they have similar-sounding names and are similar in concept, having to do with how we define “quality” for publishers and advertisers, respectively. In fact, quality-based pricing and the quality index score are not related. We apologize for any confusion.Ouch.
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