Leveraging New SERP Features to Win in SEO

In this day and age, it seems like the search results change every day. With new tests and SERP features rolling out regularly, it can be hard to keep up! In this session presented at Virtual C3, Melody Petulla walks through some of the most notable new SERP features and what they can do for your website.

Topics include:

  1. What's new in the SERP Today
  2. AMP – What exactly AMP is, how you can leverage it, and what sorts of results it can drive
  3. Featured Snippets – Different types of featured snippets, how to capture them, and how they can impact the bottom line
  4. Rich Results – The evolution of rich results, different types, and potential CTR improvements
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