Blog - Marketing Cloud Platforms

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.

Adobe has moved to the cloud with its enterprise content management system, Adobe Experience Manager. Here's what users need to know.

At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.

Looking for a cloud roadmap for success? We will outline eight steps that marketers need to know.

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.

Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers. To do so, marketers must take a step back and look at the entire ecosystem that is part of the experience; make sure technologies are in place, communicate with each other, and then execute the experience.

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.