Unlock Your CDP With a Cloud-Based Data Framework
Simply acquiring a CDP is not an instant way to achieve 360-degree customer views out of the box.
Latest Posts
The Cloud-Based Future of Customer Experiences in Healthcare
Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.
Benefits of the Cloud for Insurance and Wealth Management Organizations
Too often, the cloud is seen as a technology play. But, in fact, it is a critical component in delivering customer experiences that help wealth managers and insurers win in a dynamic marketplace.
Build Martech for Now, Scale as You Go
The “Built for now” approach requires the prioritization of use cases that deliver the most business value.
Adobe Experience Manager in the Cloud: Is it time to make your move?
Adobe has moved to the cloud with its enterprise content management system, Adobe Experience Manager. Here's what users need to know.
How to Work Technical Capabilities Into Your Cloud Strategy
At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.
The 8-Step Approach to Cloud Strategy
Looking for a cloud roadmap for success? We will outline eight steps that marketers need to know.
Instrumenting the AWS Cloud Migration Deployment
One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.
