Blog - Marketing Cloud Platforms

Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.

Too often, the cloud is seen as a technology play. But, in fact, it is a critical component in delivering customer experiences that help wealth managers and insurers win in a dynamic marketplace.

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.

Adobe has moved to the cloud with its enterprise content management system, Adobe Experience Manager. Here's what users need to know.

At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.

Looking for a cloud roadmap for success? We will outline eight steps that marketers need to know.

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.

Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.