Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.
It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers. To do so, marketers must take a step back and look at the entire ecosystem that is part of the experience; make sure technologies are in place, communicate with each other, and then execute the experience.
Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.