Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers. To do so, marketers must take a step back and look at the entire ecosystem that is part of the experience; make sure technologies are in place, communicate with each other, and then execute the experience.

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Here are four keys to maximizing your role as a valued digital messaging partner.

Many of our clients ask how they can future proof their marketing technology investments. To understand what needs to be future proofed we need to take a quick look back to see how marketing technology has changed over the years.

The actual customer, at times, gets lost in all this data. More and more brands are realizing this and moving back to a customer-centric approach.

The database has been at the center of direct marketing and marketing technology for more than 40 years. Its move to the cloud figures to maintain the basic value of the marketing database, while helping it evolve.

The Merkle Innovation Cloud allows us to demonstrate how Merkle can use data and these marketing cloud technologies to power the cross-channel customer experience in a real lab environment.