How to Manage the Customer Journey in Context
How can marketers take the driver’s seat to actively influence the customer’s journey toward conversion?
Latest Posts
How to Overcome Key Roadblocks to Personalization at Scale
Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.
What Do Consumers Think About Personalized Experiences?
How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?
Three Tips for Data Cleansing Compliance
Data cleansing is a critical step that all organizations must factor into their data management and technology efforts.
What is Data Fabric and How Does it Help? (Vlog)
In this vlog, Merkle's Andrew Stark shares how data fabric differs from the legacy database and how it helps build efficiencies.
Roadmap for Implementing an Intelligent Data Lake
Before starting technical implementation of a data lake, organizations should create a roadmap that sets out the goal of implementation and the approach to be adopted.
A CDP is Not a CRM Replacement
CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.
Understanding the Enterprise Data Platform: Key Use Cases and Architecture
An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.
