Marketing Database & Data Management

Latest Posts

Three Tips for Data Cleansing Compliance

Authored by: Blake DeLuca |
Published on: Nov 12, 2021

Data cleansing is a critical step that all organizations must factor into their data management and technology efforts.

Topic: All Marketing Technology | Marketing Database & Data Management

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What is Data Fabric and How Does it Help? (Vlog)

Authored by: Andrew Stark |
Published on: Oct 27, 2021

In this vlog, Merkle's Andrew Stark shares how data fabric differs from the legacy database and how it helps build efficiencies.

Topic: All Marketing Technology | Marketing Database & Data Management

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Roadmap for Implementing an Intelligent Data Lake

Authored by: Kyle Hirsch |
Published on: Oct 22, 2021

Before starting technical implementation of a data lake, organizations should create a roadmap that sets out the goal of implementation and the approach to be adopted.

Topic: All Marketing Technology | Marketing Database & Data Management

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A CDP is Not a CRM Replacement

Authored by: Bryan Rekrut |
Published on: Aug 17, 2021

CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.

Topic: All Marketing Technology | Marketing Database & Data Management

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Understanding the Enterprise Data Platform: Key Use Cases and Architecture

Authored by: Indranil Gangopadhyay |
Published on: Jul 26, 2021

An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.

Topic: Marketing Database & Data Management

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Adobe Experience Manager to Cloud: Technical Implications for Migration

Authored by: Matt Heffer |
Published on: Apr 07, 2021

Adobe has moved to the cloud with its Enterprise CMS, Adobe Experience Manager. With content management systems in the cloud likely to become the standard in years to come, are you ready to make the switch? If so, why is now the time to do it?

Topic: All Marketing Technology | Marketing Database & Data Management | Adobe

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Build Martech for Now, Scale as You Go

Authored by: Srini Krishnamurthy |
Published on: Mar 18, 2021

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.

Topic: All Marketing Technology | Marketing Cloud Platforms | Marketing Database & Data Management

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2021 Imperatives for the Health Marketer

Authored by: Jane Portman |
Published on: Jan 21, 2021

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.

Topic: Health & Wellness | Customer Strategy | Marketing Database & Data Management

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