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Authored by:
Jas Singh | Published on: May 09, 2022
Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.
Authored by:
Courtney Trudeau | Published on: Feb 16, 2022
How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?
Authored by:
Kyle Hirsch | Published on: Oct 22, 2021
Before starting technical implementation of a data lake, organizations should create a roadmap that sets out the goal of implementation and the approach to be adopted.
Authored by:
Bryan Rekrut | Published on: Aug 17, 2021
CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.
Authored by:
Indranil Gangopadhyay | Published on: Jul 26, 2021
An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.
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