Marketing Database & Data Management

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2021 Imperatives for the Health Marketer

Authored by: Jane Portman |
Published on: Jan 21, 2021

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.

Topic: Health & Wellness | Customer Strategy | Marketing Database & Data Management

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How Can Rapid Audience Layer Help Retailers?

Authored by: Jon Regan |
Published on: Jul 10, 2020

RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

Topic: All Marketing Technology | Marketing Database & Data Management

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Demystifying the California Consumer Privacy Act: What You Need to Know

Authored by: Josh Herman |
Published on: Jun 24, 2019

Before getting sucked into the vortex of parsing legalese, it’s helpful to strip the digital varnish off the California Consumer Privacy Act and just look at the business principles involved.

Topic: Marketing Database & Data Management

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