Marketing Database & Data Management

Latest Posts

Understanding the Enterprise Data Platform: Key Use Cases and Architecture

Authored by: Indranil Gangopadhyay |
Published on: Jul 26, 2021

An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.

Topic: Marketing Database & Data Management

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Adobe Experience Manager to Cloud: Technical Implications for Migration

Authored by: Matt Heffer |
Published on: Apr 07, 2021

Adobe has moved to the cloud with its Enterprise CMS, Adobe Experience Manager. With content management systems in the cloud likely to become the standard in years to come, are you ready to make the switch? If so, why is now the time to do it?

Topic: All Marketing Technology | Marketing Database & Data Management | Adobe

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Build Martech for Now, Scale as You Go

Authored by: Srini Krishnamurthy |
Published on: Mar 18, 2021

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.

Topic: All Marketing Technology | Marketing Cloud Platforms | Marketing Database & Data Management

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2021 Imperatives for the Health Marketer

Authored by: Jane Portman |
Published on: Jan 21, 2021

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.

Topic: Health & Wellness | Customer Strategy | Marketing Database & Data Management

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How Can Rapid Audience Layer Help Retailers?

Authored by: Jon Regan |
Published on: Jul 10, 2020

RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

Topic: All Marketing Technology | Marketing Database & Data Management

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Demystifying the California Consumer Privacy Act: What You Need to Know

Authored by: Josh Herman |
Published on: Jun 24, 2019

Before getting sucked into the vortex of parsing legalese, it’s helpful to strip the digital varnish off the California Consumer Privacy Act and just look at the business principles involved.

Topic: Marketing Database & Data Management

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