Lee Wittschen, Adam Mincham | Published on: May 14, 2018
Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.
Phil Marsalona | Published on: Apr 26, 2018
In nearly every one of my technology consulting engagements with enterprise clients, I’ve seen a trend: marketing technology is purchased and executed without a customer strategy to guide it. As a result, organizations find themselves in need of a marketing technology evaluation and roadmap reset project, not because their tools are outdated or broken, but because an ad hoc and accidental architecture was created due to the lack of a customer strategy.
Peter Rogers | Published on: Apr 24, 2018
Are you attending the MarTech West Conference, which starts today and runs from April 23-25, 2018 in San Jose, CA? This is Merkle’s first time participating as we’ve had many clients give the event enthusiastic reviews.
Sara Hogan | Published on: Apr 18, 2018
This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.
Cheryl Sansonetti | Published on: Apr 09, 2018
Millennials now hold more purchasing power than any other segment. But, when you consider the fact that women control or influence as much as 85 percent of overall US spending power, the female segment has certainly earned some extra attention. Here are three tips that will help you better understand and engage this highly valuable cohort.
Robin Lazrus | Published on: Apr 06, 2018
Due to the complex nature of how customers purchase products in today’s digital world (in-store, real-time price comparisons, buying online), customer journey analyses are more complex than traditional marketing analyses. To evaluate a customer journey, it’s important to choose visualization techniques that can showcase customer behavior and track movement over time.
Shank Subramani | Published on: Apr 03, 2018
Big10sBasement, the winners of the Merkle Bracket-lytcs Challenge, used a model very similar to the “Four Factors of Basketball” developed by Dean Oliver for the NBA game, however, they appropriately fitted it for the college game to finish atop our leaderboard.