Patricia Kendall, Jennifer Wolf | Published on: Jul 05, 2018
In our last post we focused on organizational readiness to delivering personalized experiences. Many organizations are realizing that personalization should be a strategy and not simply a marketing tactic.
Evan Nicholson | Published on: Jul 02, 2018
We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.
Those moments are few and far between today, with the vast majority of advertising considered boring, non-engaging, and even worse — irrelevant.
Lee Wittschen, Adam Mincham | Published on: May 14, 2018
Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.
Phil Marsalona | Published on: Apr 26, 2018
In nearly every one of my technology consulting engagements with enterprise clients, I’ve seen a trend: marketing technology is purchased and executed without a customer strategy to guide it. As a result, organizations find themselves in need of a marketing technology evaluation and roadmap reset project, not because their tools are outdated or broken, but because an ad hoc and accidental architecture was created due to the lack of a customer strategy.
Peter Rogers | Published on: Apr 24, 2018
Are you attending the MarTech West Conference, which starts today and runs from April 23-25, 2018 in San Jose, CA? This is Merkle’s first time participating as we’ve had many clients give the event enthusiastic reviews.
Sara Hogan | Published on: Apr 18, 2018
This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.