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Blog - Marketing Solutions and Strategies

Latest Posts

Talking Personalization Part 6: Health Marketing

Our sixth discussion in this series is with David Magrini, Senior Vice President, General Manager at Merkle Health, serving brands across pharma, health insurance, hospital systems, and wellness.

Talking Personalization, Part 5: Financial Services

In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.

3 Steps for Segmentation Success

Although the concept of segmentation can be basic in nature, transitioning from idea to action can get complicated if key details are overlooked. This can result in an overpriced variable in a consumer database that is never seen or heard from again.

Talking Personalization, Part 4: Technology

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.

How Identity Resolution Enhances a Customer Data Platform

The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.