Austin Ragsdale | Published on: May 25, 2020
But because all projects have unique differences, UX teams should tailor their research approach to fit the needs of each one. When determining an appropriate methodology, the True Intent Study shines because of its efficiency, effectiveness, and scalability.
Morgan Hitz | Published on: May 18, 2020
While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key.
Marc Bellanger | Published on: May 14, 2020
Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance?
Kelly Holmstrom | Published on: May 13, 2020
Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.