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Blog - Marketing Solutions and Strategies

Highlighted Picks

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

This is a challenging time for loyalty marketers.

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Latest Posts

Talking Personalization, Part 2

In our last post we focused on organizational readiness to delivering personalized experiences. Many organizations are realizing that personalization should be a strategy and not simply a marketing tactic.

Why Creative is Essential in Personalization

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync. Those moments are few and far between today, with the vast majority of advertising considered boring, non-engaging, and even worse — irrelevant.

Talking Personalization

People interpret personalization in various ways. At Merkle, we think about personalization as an ongoing exchange, not just a one-time project.

Are You Using Your Data or Hoarding It?

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.

Your Technology Is Not Your Customer Strategy

In nearly every one of my technology consulting engagements with enterprise clients, I’ve seen a trend: marketing technology is purchased and executed without a customer strategy to guide it. As a result, organizations find themselves in need of a marketing technology evaluation and roadmap reset project, not because their tools are outdated or broken, but because an ad hoc and accidental architecture was created due to the lack of a customer strategy.

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.