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Blog - Data and Analytics

Latest Posts

Talking Personalization, Part 4

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.

The Key to Omni-Channel is Containers

How do you communicate from the central decision hub to each of your various channels, many of which have different interfaces and different needs? It sounds like a tricky problem, but the answer could be quite simple: Use containers.

Why DMP Plus AI Means More Accurate Decisioning

The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.

How to Get Started with Micro-Segmentation

In an ideal world, we have all the data needed to answer our client’s questions. However, the ideal is not always our reality, so we need to determine new strategies for addressing client needs. Micro-segmentation allows for the grouping of consumers into more specific, focused audiences within the client’s segmentation and market.