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Blog - Data and Analytics

Latest Posts

Building an Analytics Center of Excellence

Building out an analytics center of excellence (COE) can help create value for your program by using analytics as the glue that bonds you to your customers, and to the other teams involved to make marketing happen.

What is the Real ROI of Attribution?

With the advent of digital marketing and machine-based learning, technology has revived the hopes of marketers in their ability to quantify the value they and their campaigns bring back to the business.