Lee Wittschen, Adam Mincham | Published on: May 14, 2018
Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.
Robin Lazrus | Published on: Apr 06, 2018
Due to the complex nature of how customers purchase products in today’s digital world (in-store, real-time price comparisons, buying online), customer journey analyses are more complex than traditional marketing analyses. To evaluate a customer journey, it’s important to choose visualization techniques that can showcase customer behavior and track movement over time.
Shank Subramani | Published on: Apr 03, 2018
Big10sBasement, the winners of the Merkle Bracket-lytcs Challenge, used a model very similar to the “Four Factors of Basketball” developed by Dean Oliver for the NBA game, however, they appropriately fitted it for the college game to finish atop our leaderboard.
Andrea Sundahl | Published on: Mar 08, 2018
Most companies need significant improvements to their traditional persona-based approach, beginning with leveraging what matters in the digital world; measured behaviors, correlation and causation, and decision motivators.
Barry Latimer | Published on: Feb 14, 2018
Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.
Jordan Cardonick | Published on: Feb 12, 2018
If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.