During this potentially turbulent transition, as US-based tech stacks come into compliance with CCPA, there are precautionary measures that programmatic traders and media strategists should consider.

How has people-based marketing and PII changed marketing forever? Dive in to learn more.

Find out how customers really feel about experience and how experience changes their buying behaviors.

The way companies do business and view customer relationships today has drastically changed. Knowing who your customers are and providing seamless experiences is more critical than ever.

Today, personalization is a expectation for most consumers. However, progressing beyond siloed, one-size-fits-all campaigns and tactics can seem daunting.

In part eight of the Talking Personalization series, we discuss the insurance and wealth management industry with Aaron Tellier, SVP, General Manager - Insurance Wealth Management at Merkle.

In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.

Our sixth discussion in this series is with David Magrini, Senior Vice President, General Manager at Merkle Health, serving brands across pharma, health insurance, hospital systems, and wellness.