Digital Strategy

Latest Posts

How to Make Digital Transformation a Reality

Authored by: Deepak Narisety |
Published on: Dec 12, 2019

It’s time to learn how to provide personalized marketing experiences with speed and start to transform your company online.

Topic: Digital & User Experience | Customer Strategy

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Then and Now: How People-based Marketing has Changed Marketing Forever

Authored by: Erin Hutchinson |
Published on: Nov 11, 2019

How has people-based marketing and PII changed marketing forever? Dive in to learn more.

Topic: Customer Strategy | Media Strategy & Planning

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What Consumers Really Think About Experience (Infographic)

Published on: Jul 19, 2019

Find out how customers really feel about experience and how experience changes their buying behaviors.

Topic: Digital & User Experience

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Why You Need to Know Your Customer's Next Best Action

Authored by: Aaron Tellier |
Published on: Apr 29, 2019

The way companies do business and view customer relationships today has drastically changed. Knowing who your customers are and providing seamless experiences is more critical than ever.

Topic: Insurance & Wealth Management | Decisioning & Real-time Interaction Management

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How to Take a First Step Towards Omni-Channel Pharma Marketing

Authored by: Catherine Mackin Loechner |
Published on: Apr 22, 2019

Today, personalization is a expectation for most consumers. However, progressing beyond siloed, one-size-fits-all campaigns and tactics can seem daunting.

Topic: Health & Wellness | All Analytics

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Talking Personalization, Part 8: Insurance

Authored by: Patricia Kendall, Jennifer Wolf, Aaron Tellier |
Published on: Feb 21, 2019

In part eight of the Talking Personalization series, we discuss the insurance and wealth management industry with Aaron Tellier, SVP, General Manager - Insurance Wealth Management at Merkle.

Topic: Insurance & Wealth Management | All Analytics | Decisioning & Real-time Interaction Management

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Talking Personalization, Part 7: High Tech

Authored by: Patricia Kendall, Jennifer Wolf, Michael McLaren |
Published on: Jan 23, 2019

In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.

Topic: All Analytics | Decisioning & Real-time Interaction Management

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Talking Personalization Part 6: Health Marketing

Authored by: Patricia Kendall, Jennifer Wolf, David Magrini |
Published on: Nov 27, 2018

Our sixth discussion in this series is with David Magrini, Senior Vice President, General Manager at Merkle Health, serving brands across pharma, health insurance, hospital systems, and wellness.

Topic: Health & Wellness | All Analytics

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