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Blog - Digital Privacy

Latest Posts

Overcoming Consumer Concerns on the Road to Personalization

At the moment, several companies and their marketing partners are working furiously to integrate all of the available information about their current and potential consumers, such as past purchases, browsing habits, and third-party information, into a seamless representation of preferences, habits, and patter

Merkle Celebrates Data Privacy Day 2015

Data privacy is an increasingly hot topic, especially for those in the data-driven marketing industry. I reached out to six privacy experts from some of the world’s leading privacy-focused organizations to get their viewpoints on a variety of data and privacy issues.

Is My Car Going to Tell Me I am Fat?

The Internet of Things is at a tipping point, and it will soon give companies the ability to collect an enormous amount of data. That dawning reality poses a challenge for marketers. Are you ready to capitalize on the Internet of Things while also being sensitive to your customers' privacy expectations.