Find out how Google Marketing Platform (GMP) can help you create an adtech stack and an analytics powerhouse.

Looking to upgrade your marketing platforms for a better your donors' experience? To make an informed decision, you must first understand the three major components of a technology stack and how they are used in the nonprofit space.

Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

The “run” phase of the identity resolution strategy is focused on accelerating and optimizing capabilities to fully support people-based marketing.

The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.

Now that you’ve established the foundation of your identity resolution strategy, it’s time to move to the next level. The walk phase of your identity resolution strategy should be focused on expanding the functionality that was established during the foundational crawl phase.

Identity has never been more critical for marketers than it is today, given the proliferation of digital and online channels and media through which consumers and brands interact. As marketers embrace the people-based marketing philosophy, having the processes in place to ascertain identity (referred to as “identity resolution”) is crucial to executing on the vision.