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An audience management strategy that puts customers first begins from the outside-in. You must define your prospective audiences, and their journeys, rather than try only to solve a specific marketing challenge or leverage a specific customer data management channel (or tool) in which you may already have invested.
Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.