Blog - Marketing Technology

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

This is a challenging time for loyalty marketers.

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Latest Posts

Today's Technology Fuels Tomorrow's Loyalty

As technology evolves, so do consumers’ expectations — and their demands. While this may seem like common sense, or at least an inevitability of the information age, what it means for brands and retailers is that forward-leaning technology needs to be a centerpiece of your loyalty strategy.

"Getting It Right, Not Being Right"

A BSA’s role is to identify and accurately document the customer requirements and business needs to drive sustainable results as part of a solution. Keeping the “I want to get it right, not be right” motto top of mind will yield that exact result by serving our clients best interests, staying truly agnostic on delivering the best solution, and building strong relationships through a trusted process and honest approach.