As a data visualization expert, you are expected to go above and beyond your job description to source and massage the data, even though loading and massaging data really isn’t in your job description. Here's how to make those tasks easier.

An audience management strategy that puts customers first begins from the outside-in. You must define your prospective audiences, and their journeys, rather than try only to solve a specific marketing challenge or leverage a specific customer data management channel (or tool) in which you may already have invested.

Learn from key trends happening in the CRM world; from data and marketing technology to loyalty and customer experience from Merkle's Q3 2019 Customer Engagement Report.

Find out how Google Marketing Platform (GMP) can help you create an adtech stack and an analytics powerhouse.

Looking to upgrade your marketing platforms for a better your donors' experience? To make an informed decision, you must first understand the three major components of a technology stack and how they are used in the nonprofit space.

Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

The “run” phase of the identity resolution strategy is focused on accelerating and optimizing capabilities to fully support people-based marketing.