Blog - UX and Creative

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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model

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Cretaceous Creative?

Let go of ownership. Get social. Befriend the machine. Here are some tips on using the timeless principles of design in the era of personalized data.

Pop Goes the World

There are multiple ways to acquire email IDs but the ‘pop-up window on the landing page’ has proven more effective for acquiring new email IDs. Going that route requires sensitivity given users' negative associations with pop-ups.

Understanding the Consumer Purchase Decision

Marketing strategies require more than just demographic and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required. Within any customer decision is a core motivational element that must be identified early in the creative process.