Andrea Sundahl | Published on: Mar 08, 2018
Most companies need significant improvements to their traditional persona-based approach, beginning with leveraging what matters in the digital world; measured behaviors, correlation and causation, and decision motivators.
Jennifer Wolf | Published on: Nov 02, 2017
Testing helps optimize your user experience from start to finish — from landing pages and home pages to product information to checkout processes to form fills and beyond. A/B testing can help optimize these areas and more.
Chris Crichton | Published on: Jun 22, 2016
Given the pace at which people-based targeting and audience management are evolving in paid media channels, it is surprising how little the site redesign process has changed during the same period of time.
Divya Sinha | Published on: May 20, 2016
There are multiple ways to acquire email IDs but the ‘pop-up window on the landing page’ has proven more effective for acquiring new email IDs. Going that route requires sensitivity given users' negative associations with pop-ups.
Cheryl Sansonetti | Published on: Aug 18, 2015
Marketing strategies require more than just demographic and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required. Within any customer decision is a core motivational element that must be identified early in the creative process.
Angelina Eng | Published on: Aug 03, 2015
Chrome will stop supporting Flash in September and Firefox has effectively done the same already. What steps should agencies and clients take to prepare for a world where Flash isn't supported by 70% of browsers.