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Blog - Industry Focus

Latest Posts

The Fast Lane of Media's Big 4

Partnerships and privacy updates are set to impact Google, Amazon, Apple, and Facebook to varying degrees over the course of 2019. Here are a few key developments to keep an eye on and which companies they stand to impact the most.
Topic: Media

Leveraging HCP Migration to Optimize Multi-Channel Spend

One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.
Topic: Health