Lauren Lee | Published on: Jul 16, 2018
Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.
Olympia Mantsios | Published on: Jun 29, 2018
In recent years, marketers have shifted their health care professional (HCP) marketing strategy from a "market aggregation" approach, which essentially treats everyone the same way, to a more targeted approach.
Bret Baker | Published on: May 29, 2018
The use of co-pay or coupon cards are typically considered for prescription drugs farther along in their lifecycle, when there are either new entrants in the category or when generics of less-expensive biosimilar products become available. A logical thought in the latter case is “all else being equal, a patient and prescriber will prefer the branded product.”
Richard Heimsoth | Published on: May 11, 2018
As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.
Anne-Marie Schaffer | Published on: May 11, 2018
There’s no denying that consumer media habits and expectations have fundamentally changed. To capitalize on the business opportunities these changes bring rather than being disrupted by them, here’s what transformations you can expect to face in 2018.
Catherine Mackin | Published on: Apr 26, 2018
In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.