Matthew Mierzejewski | Published on: Mar 01, 2019
Partnerships and privacy updates are set to impact Google, Amazon, Apple, and Facebook to varying degrees over the course of 2019. Here are a few key developments to keep an eye on and which companies they stand to impact the most.
Peter Erickson | Published on: Feb 07, 2019
Email continues to be the most preferred source of marketing content for healthcare professionals in 2019. Many HCPs say they are generally ok with getting the promotional emails the industry is sending. Dive into the facts and how to craft messages that connect.
Andrew Galuppo | Published on: Feb 04, 2019
Which big game advertiser took home the trophy in Merkle's 2019 Digital Bowl Report? Find out how this year's winner leveraged paid search, organic search, social media, and digital media to support their tv spot.
Kent Groves, PhD, Olympia Mantsios | Published on: Jan 08, 2019
One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.