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Latest Posts

What B2B International’s Digital Transformation Research Can Teach Us About B2B CX

Authored by: Eva Johnson |
Published on: Oct 22, 2020

A common refrain over the past few years, “B2B marketers must embrace digital transformation,” has grown from a suggestion to a demand in the past seven months.

Topic: B2B | Digital & User Experience

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All-Weather B2B Lead Gen with Google Remarketing

Authored by: Lucia Rodas-Estrada |
Published on: Aug 12, 2020

Remarketing campaigns are a great resource for marketers to have in their toolbox. Learn more about why we recommend these.

Topic: B2B | All Performance Media

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Strategic B2B Digital Marketing in a Pandemic: Mountain Climbing & Forrest Gump

Authored by: Bert Garry |
Published on: Jul 02, 2020

In times of challenge, many people instinctually think short-term. Digital B2B marketers, however, would argue that approach is a mistake, especially in a time of crisis.

Topic: B2B | Customer Strategy

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How CPC and CPL Relate in B2B

Authored by: Lucia Rodas-Estrada |
Published on: May 04, 2020

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?

Topic: B2B | All Performance Media

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Merkle’s 2019 B2B Exchange: Creating the Ideal Future State

Authored by: Eva Johnson |
Published on: Nov 14, 2019

Did you miss Merkle's 2019 B2B Exchange? Learn some of the key messages and takeaways from this year's event.

Topic: Tech | B2B

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Google’s New Product Features and the Impact on B2B Search

Authored by: Anthony Tedesco |
Published on: Jun 17, 2019

Google recently announced multiple new product features and ad formats. Here are a few that stood out to us and what they mean for B2B advertisers.

Topic: B2B | Search Engine Marketing | All Performance Media

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Why Modern B2B Marketers Must Connect Professional and Personal

Authored by: Matt Miller |
Published on: Jun 12, 2019

For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.

Topic: B2B | Data Acquisition | All Data Solutions

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Why “Integrate” Should be a B2B Marketer’s Battle Cry

Authored by: Eva Johnson |
Published on: Apr 02, 2019

For B2B marketers, integration is not only necessary, but can spell doom for a company when it’s absent.

Topic: B2B | Customer Strategy

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