B2B | Merkle

Latest Posts

All-Weather B2B Lead Gen with Google Remarketing

Authored by: Lucia Rodas-Estrada |
Published on: Aug 12, 2020

Remarketing campaigns are a great resource for marketers to have in their toolbox. Learn more about why we recommend these.

Topic: B2B | All Performance Media

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Strategic B2B Digital Marketing in a Pandemic: Mountain Climbing & Forrest Gump

Authored by: Bert Garry |
Published on: Jul 02, 2020

In times of challenge, many people instinctually think short-term. Digital B2B marketers, however, would argue that approach is a mistake, especially in a time of crisis.

Topic: B2B | Customer Strategy

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How CPC and CPL Relate in B2B

Authored by: Lucia Rodas-Estrada |
Published on: May 04, 2020

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?

Topic: B2B | All Performance Media

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Merkle’s 2019 B2B Exchange: Creating the Ideal Future State

Authored by: Eva Johnson |
Published on: Nov 14, 2019

Did you miss Merkle's 2019 B2B Exchange? Learn some of the key messages and takeaways from this year's event.

Topic: Tech | B2B

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Google’s New Product Features and the Impact on B2B Search

Authored by: Anthony Tedesco |
Published on: Jun 17, 2019

Google recently announced multiple new product features and ad formats. Here are a few that stood out to us and what they mean for B2B advertisers.

Topic: B2B | Search Engine Marketing | All Performance Media

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Why Modern B2B Marketers Must Connect Professional and Personal

Authored by: Matt Miller |
Published on: Jun 12, 2019

For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.

Topic: B2B | Data Acquisition | All Data Solutions

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Why “Integrate” Should be a B2B Marketer’s Battle Cry

Authored by: Eva Johnson |
Published on: Apr 02, 2019

For B2B marketers, integration is not only necessary, but can spell doom for a company when it’s absent.

Topic: B2B | Customer Strategy

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Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.