B2B | Merkle

Latest Posts

Avoiding Webinar Fatigue in Your B2B Marketing Strategy

Authored by: Caitlin Olmsted , Phillip Masters |
Published on: May 19, 2022

Webinars are a cost-effective option to engage B2B buyers and customers, but ensuring each phase is carefully executed will prevent fatigue and allow for maximum benefit from this medium

Topic: B2B | Customer Strategy

The Changing Shape of Business Buyers

Authored by: Danielle Block |
Published on: May 02, 2022

The B2B marketing landscape has drastically changed in recent years, and this is especially true of those making the purchase decisions on behalf of a business who have come to expect personalized content and services as it relates to their own specific needs.

Topic: B2B | Customer Strategy

How to Succeed with Sales Enablement

Authored by: Jeff Coveney |
Published on: Apr 21, 2022

B2B sales enablement is not just about sales tools, people and process, or data and intelligence – it’s about combining all these pieces together in a cohesive strategy.

Topic: B2B | Customer Strategy

Five SEM Mistakes That May Be Limiting Your B2B Lead Gen Campaigns

Authored by: Lucia Rodas-Estrada |
Published on: Mar 14, 2022

Paid search for B2B brands can be expensive and challenging, but highly profitable if done right. Learn about five common SEM mistakes that may be limiting your lead volume and performance.

Topic: B2B | Search Engine Marketing | All Performance Media

Employer branding: How B2Bs Compete in the Battle for Talent

Authored by: Philip Black |
Published on: Feb 23, 2022

Employer brands consist of a strategy brought to life through messaging, compelling expression, and thoughtful activation. How do B2B organizations have the advantage?

Topic: B2B | Customer Strategy

How CDPs Can Help B2B Organizations Win in 2022

Authored by: Beth Billingsley, Carly French |
Published on: Jan 28, 2022

What are the essential requirements for B2B CDPs if they want to achieve true sustainable disruption?

Topic: B2B | All Marketing Technology

How B2B Organizations Can Personalize Like B2C

Authored by: Cat Jolly |
Published on: Nov 16, 2021

How can B2B brands meet the seemingly unrealistic expectations from B2C brands like Amazon?

Topic: B2B | All Marketing Technology | Customer Strategy

3 Key Questions to Consider When Building a B2B Commerce Program

Authored by: Aaron Sheehan |
Published on: Sep 13, 2021

There’s no one right way to build a B2B ecommerce experience that works for all organizations However, when it comes to delivering a seamless digital shopping experience, there are several key questions to consider.

Topic: B2B | Adobe | Commerce