B2B | Merkle

Latest Posts

What Does End-to-end ABM Look Like for B2B?

Authored by: Uday Vir Nayar |
Published on: Mar 09, 2021

ABM is a marketing strategy used to identify, engage, and grow a targeted set of high-value accounts. Learn how B2B organizations should put it into play.

Topic: B2B | Customer Strategy

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Moving From Keyword Optimization to Program Optimization

Authored by: Lucia Rodas-Estrada |
Published on: Feb 17, 2021

Learn about the key considerations that need to be taken into account when optimizing a paid search program and its keywords.

Topic: B2B | All Performance Media

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What B2B International’s Digital Transformation Research Can Teach Us About B2B CX

Authored by: Eva Johnson |
Published on: Oct 22, 2020

A common refrain over the past few years, “B2B marketers must embrace digital transformation,” has grown from a suggestion to a demand in the past seven months.

Topic: B2B | Digital & User Experience

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All-Weather B2B Lead Gen with Google Remarketing

Authored by: Lucia Rodas-Estrada |
Published on: Aug 12, 2020

Remarketing campaigns are a great resource for marketers to have in their toolbox. Learn more about why we recommend these.

Topic: B2B | All Performance Media

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Strategic B2B Digital Marketing in a Pandemic: Mountain Climbing & Forrest Gump

Authored by: Bert Garry |
Published on: Jul 02, 2020

In times of challenge, many people instinctually think short-term. Digital B2B marketers, however, would argue that approach is a mistake, especially in a time of crisis.

Topic: B2B | Customer Strategy

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