During this potentially turbulent transition, as US-based tech stacks come into compliance with CCPA, there are precautionary measures that programmatic traders and media strategists should consider.

Did you miss Merkle's 2019 B2B Exchange? Learn some of the key messages and takeaways from this year's event.

For B2B marketers, integration is not only necessary, but can spell doom for a company when it’s absent.

If you follow B-to-B marketing buzz, you’ve probably noticed that account-based marketing (ABM), a one-to-one engagement approach, is getting some serious attention.

Today's customers and their interactions with others are hyper-connected, so when measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers.

Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.

Keeping an existing customer is more valuable to your company than trying to find a new one. So how can B2B marketers go about retaining their customers in the 21st century? Here are three key considerations.

Working on a global account with an international team based on four continents in over a dozen cities brings tremendous rewards. Yes, managing time zones can be a challenge, but I’ve found a real joy in connecting with people who have incredibly diverse backgrounds.