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Blog - Consumer Goods

Latest Posts

How Social Is Your Brand?

How social is your brand? We're not talking about Facebook or Instagram here. Instead, we're asking specifically how your brand speaks to the socially-oriented needs of your consumers? It can be critical to connecting to your customers.

Make Sure Every Email Counts

As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.