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How social is your brand? We're not talking about Facebook or Instagram here. Instead, we're asking specifically how your brand speaks to the socially-oriented needs of your consumers? It can be critical to connecting to your customers.
As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.