Shoshana Winter | Published on: Sep 19, 2017
It’s not retail that’s dead, it’s our traditional — perhaps dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. Here's how to start writing it.
Jennifer Perry | Published on: Nov 03, 2015
How social is your brand? We're not talking about Facebook or Instagram here. Instead, we're asking specifically how your brand speaks to the socially-oriented needs of your consumers? It can be critical to connecting to your customers.
Jose Cebrian | Published on: Apr 24, 2015
As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.