Health & Wellness

Latest Posts

Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?

Authored by: Phil Irvine |
Published on: Jun 24, 2020

How can fitness brands evolve to stay engaged with consumers to fuel long-term growth as they rebound from COVID-19?

Topic: Health & Wellness | All Customer Relationship Management

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5 Creative Ways to Support Advanced Practice Providers (APPs) during the Era of COVID-19

Authored by: Croom Lawrence, Jay Levenson |
Published on: May 27, 2020

Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.

Topic: Health & Wellness | Customer Strategy

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Planning Annual Open Enrollment During a Global Pandemic

Authored by: Eileen O'Grady |
Published on: May 05, 2020

If you are a Medicare marketer, you are likely deep into Annual Open Enrollment Period (AEP) planning this month. Let’s take a look at how 2020 might change things.

Topic: Health & Wellness | Customer Strategy

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Healthcare Leadership During an Economic Downturn: Actions to Take Now

Authored by: Kent Groves, PhD, Croom Lawrence |
Published on: Apr 08, 2020

Strong leadership, combined with the universal recognition (and conviction) that there is a new way forward, will be the key driver to success or failure among all organizations. Here are actions to take now.

Topic: Health & Wellness | Customer Strategy

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Considerations as the US Contemplates a COVID-19-Driven Special Enrollment Period for Affordable Care

Authored by: Darla Leseck, Kent Groves, PhD |
Published on: Mar 23, 2020

As the US contemplates a special enrollment period for affordable care, here is what insurers and the uninsured need to know in light of Covid-19.

Topic: Health & Wellness

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The Health Marketer’s Imperatives

Authored by: Kent Groves, PhD |
Published on: Mar 18, 2020

With healthcare being one of the most regulated industries, what are the biggest challenges and opportunities for marketers?

Topic: Health & Wellness | Customer Strategy | All Customer Relationship Management | All Data Solutions

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As the Coronavirus Impacts Sales Rep Access, Here’s How NPP Can Close Gaps in Engagement

Authored by: Croom Lawrence, John Green, Catherine Mackin Loechner |
Published on: Mar 12, 2020

For pharma marketers in the US who may be facing new access challenges, here are ten recommended changes to help maintain engagement during a period of significant uncertainty.

Topic: Health & Wellness

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