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Authored by:
Mikkel Tophoj, Darla Leseck | Published on: Oct 01, 2021
As we welcome the 2022 Annual Enrollment Period, we can expect shopping activity that reflects the latent effects of last year’s crisis, as well as forward-thinking efforts to refresh shopper experience and reinvigorate switching.
Authored by:
Jane Portman | Published on: Jan 21, 2021
The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.
Authored by:
Jane Portman | Published on: Jan 08, 2021
The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.
Authored by:
Eileen O'Grady, George Dippel | Published on: Jul 24, 2020
As Medicare marketers, we know your audience. It is important that we use this time to become sensitive to the growing needs of seniors and their need to shop for insurance. Now, more than ever, it is important to have the right Medicare coverage.
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