Health & Wellness

Latest Posts

COVID-19 Impact on the Medicare Annual Enrollment Period

Authored by: Eileen O'Grady, George Dippel |
Published on: Jul 24, 2020

As Medicare marketers, we know your audience. It is important that we use this time to become sensitive to the growing needs of seniors and their need to shop for insurance. Now, more than ever, it is important to have the right Medicare coverage.

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Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?

Authored by: Phil Irvine |
Published on: Jun 24, 2020

How can fitness brands evolve to stay engaged with consumers to fuel long-term growth as they rebound from COVID-19?

Topic: Health & Wellness | All Customer Relationship Management

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5 Creative Ways to Support Advanced Practice Providers (APPs) during the Era of COVID-19

Authored by: Croom Lawrence, Jay Levenson |
Published on: May 27, 2020

Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.

Topic: Health & Wellness | Customer Strategy

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Planning Annual Open Enrollment During a Global Pandemic

Authored by: Eileen O'Grady |
Published on: May 05, 2020

If you are a Medicare marketer, you are likely deep into Annual Open Enrollment Period (AEP) planning this month. Let’s take a look at how 2020 might change things.

Topic: Health & Wellness | Customer Strategy

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Healthcare Leadership During an Economic Downturn: Actions to Take Now

Authored by: Kent Groves, PhD, Croom Lawrence |
Published on: Apr 08, 2020

Strong leadership, combined with the universal recognition (and conviction) that there is a new way forward, will be the key driver to success or failure among all organizations. Here are actions to take now.

Topic: Health & Wellness | Customer Strategy

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Considerations as the US Contemplates a COVID-19-Driven Special Enrollment Period for Affordable Care

Authored by: Darla Leseck, Kent Groves, PhD |
Published on: Mar 23, 2020

As the US contemplates a special enrollment period for affordable care, here is what insurers and the uninsured need to know in light of Covid-19.

Topic: Health & Wellness

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The Health Marketer’s Imperatives

Authored by: Kent Groves, PhD |
Published on: Mar 18, 2020

With healthcare being one of the most regulated industries, what are the biggest challenges and opportunities for marketers?

Topic: Health & Wellness | Customer Strategy | All Customer Relationship Management | All Data Solutions

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As the Coronavirus Impacts Sales Rep Access, Here’s How NPP Can Close Gaps in Engagement

Authored by: Croom Lawrence, John Green, Catherine Mackin Loechner |
Published on: Mar 12, 2020

For pharma marketers in the US who may be facing new access challenges, here are ten recommended changes to help maintain engagement during a period of significant uncertainty.

Topic: Health & Wellness

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