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The time to embrace people-based marketing in pharma is now—but how? Now more than ever, pharma marketers have an opportunity to build personal and direct relationships at scale and can find opportunities to leverage people-based marketing (PBM) to reach both consumers (patients, caregivers) and healthcare providers (HCPs) on a deeper level, and drive measurable results.
Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.