Catherine Mackin | Published on: Apr 26, 2018
In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.
Peter Erickson | Published on: Jan 30, 2018
The health industry might be lacking in overall digital maturity, but it’s making up for it with a willingness to explore newer formats and ways of connecting. Never before have health marketers had such a great opportunity to refocus and improve on how to connect with healthcare professionals and their patients.
David Magrini | Published on: Jan 25, 2018
Healthcare marketers are bracing for another disruptive year. From the legislative shifts coming out of Washington to CVS merging with Aetna to ever-changing advancements in the digital space, there’s a lot for healthcare brands to stay on top of.
Scott Nuernberger | Published on: Jan 24, 2018
Pharma marketing departments are no longer just responsible for bringing in new subscribers. They are now tasked with managing the entire customer experience, starting from the initial interaction to establishing and maintaining a loyal brand relationship.
Kent Groves, PhD | Published on: Nov 29, 2017
With the role of the pharma rep in decline, it’s critical for pharma companies to reinvent that role, especially as the industry shifts toward a people-based marketing framework that’s rooted in customer centricity. Integral to this shift is the concept of the rep as a franchisee.
Kent Groves, PhD | Published on: Nov 20, 2017
Given the rapidly evolving changes to our healthcare system, as well as the overwhelming volume of content that healthcare professionals (HCP) are faced with daily across channels, a defined HCP communication strategy at the therapeutic and brand level is more important than ever for the pharmaceutical industry. To compete in this dynamic and over-saturated market, pharma companies must shift their approach to focus less on the individual campaign and more on an enterprise-wide strategy that places the customer at the center of the business.