Croom Lawrence, Kent Groves, PhD | Published on: Nov 19, 2019
Google’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, on major contracts involving personal health information (PHI).
Kent Groves, PhD | Published on: Sep 16, 2019
A new Colorado law requires that pharmaceutical manufacturers communicate wholesale average cost (WAC) pricing details to prescribers through either primary detailing or non-personal promotion (NPP) such as email or third-party messaging. Learn more about this law here.
Kent Groves, PhD, Jane Portman | Published on: Sep 13, 2019
One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.
Peter Erickson | Published on: Feb 07, 2019
Email continues to be the most preferred source of marketing content for healthcare professionals in 2019. Many HCPs say they are generally ok with getting the promotional emails the industry is sending. Dive into the facts and how to craft messages that connect.