Health & Wellness

Latest Posts

2021 Imperatives for the Health Marketer

Authored by: Jane Portman |
Published on: Jan 21, 2021

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.

Topic: Health & Wellness | Customer Strategy | Marketing Database & Data Management

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How 2020’s Events Have Paved a Digital Health Transformation

Authored by: Jane Portman |
Published on: Jan 08, 2021

The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.

Topic: Health & Wellness | Customer Strategy | All Performance Media

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The Healthcare Industry: What is Changing in Omnichannel Marketing, Post-Pandemic?

Authored by: Olympia Mantsios |
Published on: Dec 16, 2020

In the absence of face-to-face meetings, how do most physicians prefer to be contacted? Learn more about how to rethink communication with HCPs.

Topic: Health & Wellness | All Analytics | Customer Strategy

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COVID-19 Impact on the Medicare Annual Enrollment Period

Authored by: Eileen O'Grady, George Dippel |
Published on: Jul 24, 2020

As Medicare marketers, we know your audience. It is important that we use this time to become sensitive to the growing needs of seniors and their need to shop for insurance. Now, more than ever, it is important to have the right Medicare coverage.

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Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?

Authored by: Phil Irvine |
Published on: Jun 24, 2020

How can fitness brands evolve to stay engaged with consumers to fuel long-term growth as they rebound from COVID-19?

Topic: Health & Wellness | All Customer Relationship Management

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5 Creative Ways to Support Advanced Practice Providers (APPs) during the Era of COVID-19

Authored by: Croom Lawrence, Jay Levenson |
Published on: May 27, 2020

Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.

Topic: Health & Wellness | Customer Strategy

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Planning Annual Open Enrollment During a Global Pandemic

Authored by: Eileen O'Grady |
Published on: May 05, 2020

If you are a Medicare marketer, you are likely deep into Annual Open Enrollment Period (AEP) planning this month. Let’s take a look at how 2020 might change things.

Topic: Health & Wellness | Customer Strategy

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Healthcare Leadership During an Economic Downturn: Actions to Take Now

Authored by: Kent Groves, PhD, Croom Lawrence |
Published on: Apr 08, 2020

Strong leadership, combined with the universal recognition (and conviction) that there is a new way forward, will be the key driver to success or failure among all organizations. Here are actions to take now.

Topic: Health & Wellness | Customer Strategy

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