Healthcare Marketing Takeaways from DTC National
What are the key health industry trends from the DTC National Conference?
Latest Posts
Kick-Off to Annual Enrollment - What to Expect Over the Next 9 Weeks
As we welcome the 2022 Annual Enrollment Period, we can expect shopping activity that reflects the latent effects of last year’s crisis, as well as forward-thinking efforts to refresh shopper experience and reinvigorate switching.
Topic:
Health & Wellness
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Customer Strategy
The Cloud-Based Future of Customer Experiences in Healthcare
Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.
2021 Imperatives for the Health Marketer
The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.
How 2020’s Events Have Paved a Digital Health Transformation
The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.
The Healthcare Industry: What is Changing in Omnichannel Marketing, Post-Pandemic?
In the absence of face-to-face meetings, how do most physicians prefer to be contacted? Learn more about how to rethink communication with HCPs.
COVID-19 Impact on the Medicare Annual Enrollment Period
As Medicare marketers, we know your audience. It is important that we use this time to become sensitive to the growing needs of seniors and their need to shop for insurance. Now, more than ever, it is important to have the right Medicare coverage.
Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?
How can fitness brands evolve to stay engaged with consumers to fuel long-term growth as they rebound from COVID-19?
