Health & Wellness - Page 4

Latest Posts

How to Develop Impactful Customer Journey Maps for Medicare AEP

Authored by: Josh Kimball |
Published on: Oct 01, 2018

As the 2019 Medicare Annual Enrollment Period approaches, it’s more important than ever for insurers to understand their customers.

Topic: Health & Wellness

In Pursuit of Pharma Marketing Excellence: Reducing Production Waste to Increase Speed to Market

Authored by: Lauren Lee |
Published on: Sep 07, 2018

In this second part of the four-part blog post series, “In Pursuit of Pharma Marketing Excellence”, I’ll discuss the actual email process and the importance of optimization.

Topic: Health & Wellness

How to Use Analytics for Your Medicare AEP Direct Mail Campaign

Authored by: Alejandro Machado |
Published on: Aug 30, 2018

How do marketers determine the proper number of touches during the Medicare AEP campaign to drive lead volume through direct mail? The best way is to leverage audience analytics to determine the investment.

Topic: Health & Wellness | All Analytics

There’s a New Paradigm in People-Based Marketing, and Pharma Marketers Need to Embrace It Now

Authored by: John Green |
Published on: Aug 09, 2018

The time to embrace people-based marketing in pharma is now—but how? Now more than ever, pharma marketers have an opportunity to build personal and direct relationships at scale and can find opportunities to leverage people-based marketing (PBM) to reach both consumers (patients, caregivers) and healthcare providers (HCPs) on a deeper level, and drive measurable results.

Topic: Health & Wellness

Three Ways Health Brands Can Engage Today’s Patients

Authored by: Jeff Tomaso |
Published on: Jul 25, 2018

The proliferation of devices and always-on nature of consumer behavior has given healthcare marketers the ability to reach current and prospective patients 24/7. However, this virtually unlimited reach often means that patients are inundated with messages, many of which go unnoticed or ignored.

Topic: Health & Wellness

Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.

Three Critical Ways to Revolutionize Your Pharma Email Approach

Authored by: Lauren Lee |
Published on: Jul 16, 2018

Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.

Topic: Health & Wellness | Email Marketing & Digital Messaging

How to Segment and Target HCPs by Phase

Authored by: Olympia Mantsios |
Published on: Jun 29, 2018

In recent years, marketers have shifted their health care professional (HCP) marketing strategy from a "market aggregation" approach, which essentially treats everyone the same way, to a more targeted approach.

Topic: Health & Wellness