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Blog - Health & Wellness

Latest Posts

Beyond Price Wars: Using Copay Programs to Drive Adoption

The use of co-pay or coupon cards are typically considered for prescription drugs farther along in their life cycle, when there are either new entrants in the category or when generics of less-expensive biosimilar products become available. A logical thought in the latter case is “all else being equal, a patient and prescriber will prefer the branded product.”

What Health Marketers Need to Know About 2018

Healthcare marketers are bracing for another disruptive year. From the legislative shifts coming out of Washington to CVS merging with Aetna to ever-changing advancements in the digital space, there’s a lot for healthcare brands to stay on top of.
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