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B-to-B marketers can gain a huge edge on the competition with effective content marketing. Here are five considerations for turning content in to high quality leads.
In our last blog post, we presented some of the challenges facing companies looking to source data across borders.
How do technology B2B marketers differentiate products and services in a relevant and sustainable manner focused on increasing revenue and reducing the cost to serve? The key is putting the customer at the center of your business strategy.
Whether looking to optimize international operations or enter a new market, Global CRM implementations present some common, unique challenges that brands should consider as they look to take the next natural step in driving growth.
Although we work with some of the largest B-to-C and B-to-B brands in the world to develop their cCRM strategies, it comes as no surprise to me that many of the marketing executives I speak to still think of Merkle as a B-to-C company. The truth is, Merkle’s real expertise is in Business-to-People marketing (B-to-P), regardless of whether the client is B-to-B or B-to-C.