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Blog - Tech

Latest Posts

Merkle Q2 2018 Digital Marketing Report Released

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.

Building an Intelligent Funnel

Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.
Topic: Tech | B2B

Using Content for Effective Lead Generation

B-to-B marketers can gain a huge edge on the competition with effective content marketing. Here are five considerations for turning content in to high quality leads.
Topic: Tech

It Is the Journey That Matters

How do technology B2B marketers differentiate products and services in a relevant and sustainable manner focused on increasing revenue and reducing the cost to serve? The key is putting the customer at the center of your business strategy.
Topic: Tech

Business-to-People: The New Reality for B-to-B Marketers

Although we work with some of the largest B-to-C and B-to-B brands in the world to develop their cCRM strategies, it comes as no surprise to me that many of the marketing executives I speak to still think of Merkle as a B-to-C company. The truth is, Merkle’s real expertise is in Business-to-People marketing (B-to-P), regardless of whether the client is B-to-B or B-to-C.
Topic: Tech