Jann Edmondson, Shannon Gatti McCarthy | Published on: Oct 25, 2018
How are insurance marketers moving the needle and overcoming data challenges? In this blog post, we spoke with Shannon McCarthy, Sr Consultant at Nationwide Financial, and long-time Merkle client, about how Nationwide is leveraging data and analytics to drive relevant communication.
Dan Bernard | Published on: Sep 04, 2018
Insurance companies are planning to introduce multiple artificial intelligence (AI) applications over the next few years. Insurance CMOs have a major stake in this evolution considering how these technologies are positioned will affect brand perception, engagement, and other marketing outcomes.
David Magrini | Published on: Nov 08, 2016
The amount of data available to health insurance marketers now means that people-based marketing has arrived. Here's an overview of what will separate the brands able to capitalize on this transition from those that won't.