David Magrini | Published on: Nov 08, 2016
The amount of data available to health insurance marketers now means that people-based marketing has arrived. Here's an overview of what will separate the brands able to capitalize on this transition from those that won't.
Eileen O'Grady | Published on: Oct 11, 2016
You’ve done your homework: performed data analytics on last year’s campaign to identify what works and what doesn’t; explored the market to identify new media and new targeting technology to make the next campaign more effective; planned your budget with careful attention to marketing mix and spend allocation by channel for the optimal go-to-market strategy; and you have the most responsive creative to attract interest, convert leads, and ultimately enroll new members. Now what?
David Magrini | Published on: Oct 03, 2016
It’s the combination of the infrastructure, the ability to collect data across all channels and then the ability to be able to harness that data to drive insights and create messaging at a personal one-to-one level is really what’s creating competitive advantage for these organizations.