You’ve done your homework: performed data analytics on last year’s campaign to identify what works and what doesn’t; explored the market to identify new media and new targeting technology to make the next campaign more effective; planned your budget with careful attention to marketing mix and spend allocation by channel for the optimal go-to-market strategy; and you have the most responsive creative to attract interest, convert leads, and ultimately enroll new members. Now what?
One of the things we learned last year from their research was the difference among the switcher population vs. the millennial population vs. the older population, and what their behaviors and attitudes were and what drove their decisions. I don’t expect to find new information in the '16 study, but what we do expect to see is how has the population evolved.
This month's financial services report includes a new section on insurance, Interest Rate Overnight Averages, and much more.
Today's insurance marketers still largely depend on direct mail to acquire new customers. And, there’s absolutely nothing wrong with that! In fact, this map shows the direct mail concentration in the United States today by Insurance carriers:
For the past half-century, arguably longer, families chose their healthcare coverage through their employer’s insurance benefits offering. The Affordable Care Act (ACA) created online healthcare exchange platforms and has already begun to change the way these consumers purchase healthcare insurance.