Anne-Marie Schaffer | Published on: May 11, 2018
There’s no denying that consumer media habits and expectations have fundamentally changed. To capitalize on the business opportunities these changes bring rather than being disrupted by them, here’s what transformations you can expect to face in 2018.
Cheryl Sansonetti | Published on: Dec 14, 2017
As leading media minds bustled into Google’s NYC Chelsea Tech Talk room on October 19th, a shared question weighed on everyone’s mind, “How do I adapt and excel as the world around me is changing?” Executives in the room represented ABC, AT&T, Comcast, A&E, Verizon, Lionsgate, amongst others.
Cheryl Sansonetti | Published on: Nov 11, 2016
TV networks are facing both a challenge and an opportunity brought about by a wealth of must-watch quality content and viewer's unprecedented freedom of which device and channel to view their favorite show.
Cheryl Sansonetti | Published on: Oct 14, 2016
Virtual reality has a number of possibilities when in the world of marketing and advertising. It is about delivering a completely immersive experience. And as marketers, isn't an immersive experience what we're all after?
Cheryl Sansonetti | Published on: Jul 19, 2016
Finally, there’s a relevant and repeatable use for augmented reality! Pokémon Go is officially everywhere you look. Just walk outside and the chances are that you will see it happening outside your office building or in a park.