Media & Entertainment

Latest Posts

A Reinvention of Added Value in Media

Authored by: Megan Curran |
Published on: Apr 03, 2022

Added value in entertainment is evolving beyond freebies. Learn how brands are getting more creative with their paid media strategies and partnerships.

Topic: Media & Entertainment | Programmatic Media & Display | All Performance Media | Media Strategy & Planning

The Nuances of Audience Strategy in Linear and Advanced TV

Authored by: Craig Woerz |
Published on: Mar 08, 2022

Delivering personalized experiences in linear and advanced TV comes with unique challenges. Learn about the key considerations for advertising in this space.

Topic: Media & Entertainment | All Performance Media | Media Strategy & Planning

Streaming Wars: Who's Winning and Why This Matters to Marketers and Brands

Authored by: Jennifer Mandeville |
Published on: Oct 12, 2021

With deep interest and growth in TV streaming services over the past year, it’s no surprise that the streaming space has become crowded, chaotic, and quite frankly, a little confusing. Who's actually winning the streaming wars and what can marketers expect for 2022?

Topic: Media & Entertainment | All Performance Media

How Media Brands Can Fulfill Customer Needs During COVID-19

Authored by: Don Steele |
Published on: Mar 31, 2020

In times like these, it is both an opportunity and an obligation for all types of media companies and content creators to be as consumer-centric as possible.

Topic: Media & Entertainment | Customer Strategy

The OTT Marketer's Playbook: Start with a Well-Defined Business Model

Authored by: Jay Wells |
Published on: Mar 20, 2019

The pace of change in TV and premium video consumption has created massive disruption in the media and entertainment industries — and new opportunities. But where do OTT Marketers begin?

Topic: Media & Entertainment

Reflecting on This Year's Cannes Lions Festival

Authored by: Erin Hutchinson |
Published on: Aug 24, 2018

As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.

Topic: Media & Entertainment | About Us

Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.

Five Trends Transforming the Media and Entertainment Industry This Year

Authored by: Anne-Marie Schaffer |
Published on: May 11, 2018

There’s no denying that consumer media habits and expectations have fundamentally changed. To capitalize on the business opportunities these changes bring rather than being disrupted by them, here’s what transformations you can expect to face in 2018.

Topic: Media & Entertainment