Latest Posts

How Media Brands Can Fulfill Customer Needs During COVID-19

Authored by: Don Steele |
Published on: Mar 31, 2020

In times like these, it is both an opportunity and an obligation for all types of media companies and content creators to be as consumer-centric as possible.

Topic: Media & Entertainment | Customer Strategy

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The OTT Marketer's Playbook: Start with a Well-Defined Business Model

Authored by: Jay Wells |
Published on: Mar 20, 2019

The pace of change in TV and premium video consumption has created massive disruption in the media and entertainment industries — and new opportunities. But where do OTT Marketers begin?

Topic: Media & Entertainment

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Reflecting on This Year's Cannes Lions Festival

Authored by: Erin Hutchinson |
Published on: Aug 24, 2018

As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.

Topic: Media & Entertainment | About Us

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Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.

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Five Trends Transforming the Media and Entertainment Industry This Year

Authored by: Anne-Marie Schaffer |
Published on: May 11, 2018

There’s no denying that consumer media habits and expectations have fundamentally changed. To capitalize on the business opportunities these changes bring rather than being disrupted by them, here’s what transformations you can expect to face in 2018.

Topic: Media & Entertainment

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What Disruption Sounds Like

Authored by: Cheryl Sansonetti |
Published on: Dec 14, 2017

As leading media minds bustled into Google’s NYC Chelsea Tech Talk room on October 19th, a shared question weighed on everyone’s mind, “How do I adapt and excel as the world around me is changing?” Executives in the room represented ABC, AT&T, Comcast, A&E, Verizon, Lionsgate, amongst others.

Topic: Media & Entertainment

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3 Must Haves for Media & Entertainment Marketing in an OTT World

Authored by: Cheryl Sansonetti |
Published on: Aug 25, 2017

Media and entertainment (M&E) marketers who are transitioning to OTT suddenly have access to data, and lots of it. What should they be doing with all of that new information?

Topic: Media & Entertainment

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How to Use Addressable TV to Increase ROA

Authored by: GiaPhu Dao |
Published on: Jul 24, 2017

This article is for the CMOs, the media buyers, the channels owners, and the marketers who are interested in increasing their ROAS and reducing their CPAs.

Topic: Media & Entertainment

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