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Blog - Nonprofits

Latest Posts

Facebook - What's Next and How to Plan for It?

As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.

A Recap of the Annual Nonprofit Executive Exchange

The theme of this year’s Nonprofit Exchange was Be Disruptive: Embracing the Future to Acquire and Build Affinity with Your Donors, and over the course of two days we tackled some of the biggest questions facing the nonprofit industry.

Your Cost Per Dollar Raised Metric is Wrong

Most marketers measure the effectiveness of each fundraising channel with cost per dollar raised or income per name. Guess What? These metrics are wrong. They are not inaccurate due to lack of trying. In fact, many spend considerable effort ensuring these metrics are extremely precise. Unfortunately, precision is not the same as thing as accuracy.