Richard Heimsoth | Published on: May 11, 2018
As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.
Colin Stewart | Published on: Oct 23, 2017
The theme of this year’s Nonprofit Exchange was Be Disruptive: Embracing the Future to Acquire and Build Affinity with Your Donors, and over the course of two days we tackled some of the biggest questions facing the nonprofit industry.
Chris Pritcher | Published on: Jun 19, 2017
Most marketers measure the effectiveness of each fundraising channel with cost per dollar raised or income per name. Guess What? These metrics are wrong. They are not inaccurate due to lack of trying. In fact, many spend considerable effort ensuring these metrics are extremely precise. Unfortunately, precision is not the same as thing as accuracy.
Linda Litzenberger | Published on: May 17, 2017
As more organizations are turning their fundraising focus to digital channels and media, one of the questions I hear frequently is, “How much of our budget should we allocate to digital versus our more traditional offline channels? And what return can we expect from that investment?”