We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Blog - Nonprofit

Latest Posts

The Path to Donor Centricity: What motivates donors to give?

Understanding motivation is the third step of our people-based analysis process. To date, we have identified the future value of your donors and segmented them by both their actions and a well-rounded view of the donor as a person. Now we ask the question: Why do donors give to my organization?

The Path to Donor Centricity: What is the Future Value of my Donor?

The first step along the path toward donor-centric marketing is getting to know your donor. The crucial next step is understanding how much that person may be worth to your organization over the next few years. You can understand this value by building a future value model.

The Path to Donor Centricity: Knowing Your Donors through Analysis

I am asked something about donor-centric strategy every day. The question may be about any number of functions but my answer is always the same: “Don’t overthink it or get ahead of yourself. “First and foremost, you need to get to know who your donors are as people.