Sara Hogan | Published on: Dec 10, 2018
Executing a unified customer experience strategy requires having the right marketing technology tools to create a single customer view, analyze disparate streams of data, and most importantly, automate decisioning.
Sara Hogan | Published on: Nov 30, 2018
For a consumer that faithfully engages with a brand over time, there are few things more frustrating than having inconsistent experiences. In this age of personalization, recommendation engines, retargeting, and “just for me” marketing, consumers have high expectations for their brand interactions.
Sara Hogan | Published on: Aug 02, 2018
Across every category, retailers are awash in customer data. However daunting or intensive the data collection and alignment process may seem, it ultimately yields one of the most important assets a brand or retailer can have: the single customer view.
Andy Taylor, Kelly Brown, Priya Salona | Published on: Oct 02, 2017
Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.
Shoshana Winter | Published on: Sep 19, 2017
It’s not retail that’s dead, it’s our traditional — perhaps dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. Here's how to start writing it.