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Blog - Retail

Highlighted Picks

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

This is a challenging time for loyalty marketers.

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Latest Posts

From Online to Omni: Office Depot’s Digital Transformation

Despite all the promotions and deals Office Depot, an $11 billion retailer, had been providing to its large customer base through its award-winning e-commerce site, there was a disconnect between these online promotions and in-store sales. When considering this lag, Office Depot noted from a study that “80 percent of consumers worldwide say they will only engage with a brand’s marketing offers if those offers are based on how they previously interacted with the brand.”