Andy Taylor, Kelly Brown, Priya Salona | Published on: Oct 02, 2017
Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.
Shoshana Winter | Published on: Sep 19, 2017
It’s not retail that’s dead, it’s our traditional — perhaps dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. Here's how to start writing it.
Andy Taylor | Published on: Aug 04, 2017
Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.
Jesse Markward | Published on: Jul 27, 2017
Despite all the promotions and deals Office Depot, an $11 billion retailer, had been providing to its large customer base through its award-winning e-commerce site, there was a disconnect between these online promotions and in-store sales. When considering this lag, Office Depot noted from a study that “80 percent of consumers worldwide say they will only engage with a brand’s marketing offers if those offers are based on how they previously interacted with the brand.”