Jennifer DeGiovanni | Published on: Sep 10, 2020
A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.
Jen Gulling | Published on: Aug 27, 2020
It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.
Meredith Morrow, Abby Tebbenhoff, Tyler Withers | Published on: Aug 05, 2020
Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.