Retail & Consumer Goods | Merkle

We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.

We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

OK Accept Learn More Settings

×

Latest Posts

Amazon’s Prime Day has been delayed until October. What does this mean for marketers?

Authored by: Meredith Morrow, Abby Tebbenhoff, Tyler Withers |
Published on: Aug 05, 2020

Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.

Topic: Retail & Consumer Goods | Shopping & Feeds | Amazon and eRetail

Comments

Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

Topic: Travel & Hospitality | Retail & Consumer Goods | Social Media Marketing | Programmatic Media & Display | Shopping & Feeds | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning | Amazon and eRetail

Comments

Things Every Retailer Should Consider Ahead of Back-to-School Season

Authored by: Michelle Braun |
Published on: May 28, 2020

While this year is on track to be the most unpredictable in recent years, and will continue to fluctuate, here are a few things that retailers should be considering for Back-to-school.

Topic: Retail & Consumer Goods | Customer Strategy

Comments

How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time

Authored by: Erin Hunter |
Published on: Apr 01, 2020

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.

Topic: Retail & Consumer Goods | Email Marketing & Digital Messaging | All Customer Relationship Management

Comments

Selling Stories: Which Big Game Advertisers Best Tied in Commerce?

Authored by: Janine Flaccavento |
Published on: Feb 04, 2020

Which big game advertisers best tied in commerce with their ad campaigns?

Topic: Retail & Consumer Goods | All Performance Media

Comments

Putting a Wrap on Holiday 2019: Prominent Trends That Created Advantage

Authored by: Cat Jolly |
Published on: Jan 30, 2020

The 2019 Holiday season was monumental for the retail industry for a few noteworthy reasons. Here’s what went down.

Topic: Retail & Consumer Goods | Email Marketing & Digital Messaging | All Customer Relationship Management

Comments

Holiday 2019: What Really Happened During Cyber 5 and What’s Yet to Come?

Authored by: Cat Jolly |
Published on: Dec 09, 2019

The Cyber 5 (Thanksgiving through Cyber Monday) is a crucial period for retailers. Learn how this year went as well as what's yet to come.

Topic: Retail & Consumer Goods | All Customer Relationship Management

Comments

How Retailers Should Take on the 2019 Holiday Season

Authored by: Cat Jolly |
Published on: Oct 07, 2019

When do consumers really start holiday shopping? How do you gap between online and in-store? Find out more here.

Topic: Retail & Consumer Goods | Customer Strategy | All Customer Relationship Management

Comments

In Our Company

Media Storm, a Merkle Company

4Cite

DigitalPi, A Merkle Company

Ugam, A Merkle Company

Amicus, A Merkle Company

happy marketer, A Merkle Company

Namics, A Merkle Company

Merkle | DWA

Merkle | Aquila

Merkle | Sokrati

axis41

Merkle | Divisadero

Merkle Response Management Group

© 2020 Merkle Inc.