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Blog - Retail & Consumer Goods

Latest Posts

The Evolution of Local Media Across the Funnel for Retailers

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.

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