Blog - Retail & Consumer Goods

In 2021, marketers were challenged to create experiences that put consumers in the driver’s seat, re-engage customers who stopped engaging during the pandemic, prioritize consumer privacy with data collection, and start marketing to a new generation of customers.

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.

Enhancing and branching out into DTC strategies is becoming less about offering your products in more venues online and more about taking back ownership of the customer relationship.

Through the rise of digital commerce, marketers have become increasingly addicted to cookies. But as tech companies and government regulations push them off our plates, business is struggling to adapt.

Understanding your brand’s customer journey and how it has evolved over time using analytics is essential for long-term growth.

A large opportunity exists for online retailers this Q4. Retail sales are expected to grow by double digits YoY, with the majority of the increase being driven by ecommerce growth. How can paid search marketers capitalize this holiday season?

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.