Retail & Consumer Goods

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Top 5 Email Holiday Prep Tips – Don’t Forget the Basics

Authored by: Laura Scholke |
Published on: Oct 19, 2020

While you’re thinking outside the box and finalizing your holiday email campaigns, here are five items to revisit your standard preparation for this season.

Topic: Retail & Consumer Goods | All Customer Relationship Management

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Retail Strategic Update: September 2020 Review

Authored by: Anne-Marie Schaffer |
Published on: Oct 02, 2020

What's new in the Retail industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.

Topic: Retail & Consumer Goods | Customer Strategy

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5 Moments that Matter this Holiday Season

Authored by: Jennifer DeGiovanni |
Published on: Sep 10, 2020

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.

Topic: Retail & Consumer Goods | Customer Strategy

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How Retailers Should Plan Their Holiday Strategy This Year

Authored by: Jen Gulling |
Published on: Aug 27, 2020

It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.

Topic: Retail & Consumer Goods | All Customer Relationship Management

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Amazon’s Prime Day has been delayed until October. What does this mean for marketers?

Authored by: Meredith Morrow, Abby Tebbenhoff, Tyler Withers |
Published on: Aug 05, 2020

Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.

Topic: Retail & Consumer Goods | Shopping & Feeds | Amazon and eRetail

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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Things Every Retailer Should Consider Ahead of Back-to-School Season

Authored by: Michelle Braun |
Published on: May 28, 2020

While this year is on track to be the most unpredictable in recent years, and will continue to fluctuate, here are a few things that retailers should be considering for Back-to-school.

Topic: Retail & Consumer Goods | Customer Strategy

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How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time

Authored by: Erin Hunter |
Published on: Apr 01, 2020

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.

Topic: Retail & Consumer Goods | Email Marketing & Digital Messaging | All Customer Relationship Management

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