Retail & Consumer Goods

Latest Posts

Winning the SEM Holiday Season – Beyond the Basics

Authored by: Adrian Troy, Gaia Read, Egle Mazonaite |
Published on: Nov 18, 2020

While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

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Are Retailers Meeting Advertisers Needs?

Authored by: Janine Flaccavento |
Published on: Nov 04, 2020

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.

Topic: Retail & Consumer Goods | All Performance Media

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Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

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Top 5 Email Holiday Prep Tips – Don’t Forget the Basics

Authored by: Laura Scholke |
Published on: Oct 19, 2020

While you’re thinking outside the box and finalizing your holiday email campaigns, here are five items to revisit your standard preparation for this season.

Topic: Retail & Consumer Goods | All Customer Relationship Management

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Retail Strategic Update: September 2020 Review

Authored by: Anne-Marie Schaffer |
Published on: Oct 02, 2020

What's new in the Retail industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.

Topic: Retail & Consumer Goods | Customer Strategy

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5 Moments that Matter this Holiday Season

Authored by: Jennifer DeGiovanni |
Published on: Sep 10, 2020

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.

Topic: Retail & Consumer Goods | Customer Strategy | All Customer Relationship Management

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How Retailers Should Plan Their Holiday Strategy This Year

Authored by: Jen Gulling |
Published on: Aug 27, 2020

It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.

Topic: Retail & Consumer Goods | All Customer Relationship Management

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Amazon’s Prime Day has been delayed until October. What does this mean for marketers?

Authored by: Meredith Morrow, Abby Tebbenhoff, Tyler Withers |
Published on: Aug 05, 2020

Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.

Topic: Retail & Consumer Goods | Shopping & Feeds | Amazon and eRetail

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