Retail & Consumer Goods

Latest Posts

How to Plan for Amazon Prime Day and Similar Retail Events

Authored by: Janet Kwan |
Published on: Jun 15, 2022

Amazon Prime Day 2022 is coming. How should brands think about their e-retail media for Prime Day and events like it?

Topic: Retail & Consumer Goods | All Performance Media | Amazon and eRetail

How to Revitalize an Abandoned Cart With Adobe Real-Time CDP

Authored by: Bryan Rekrut |
Published on: Jun 03, 2022

By strategizing how to engage abandoned cart users, organizations can gain revenue by revitalizing interest on these items, instead of having customers walk away.

Topic: Retail & Consumer Goods | All Marketing Technology | Adobe

Five Key Considerations for Your Adobe Commerce Upgrade

Authored by: Ariel Mordetsky |
Published on: May 04, 2022

All merchants that are on Adobe Commerce should look to upgrade to the 2.4.4 version. Here's why.

Topic: Retail & Consumer Goods | Digital & User Experience | Adobe | Commerce

The Top Retail Conversations from Shoptalk 2022

Authored by: Jen Gulling, Janine Flaccavento |
Published on: Apr 05, 2022

Learn about the top themes experts discussed at Shoptalk 2022 that are critical to today's retailers.

Topic: Retail & Consumer Goods | All Performance Media

What's there to Shoptalk about?

Published on: Mar 25, 2022

Retail’s big reunion is just days away and we can’t wait to engage with retailers from across the country. Read about what sessions Merkle clients will speak at and how the agency will be involved at Shoptalk 2022.

Topic: Retail & Consumer Goods | Digital & User Experience | Commerce

Why Didn’t CPC and CPM Growth in Digital Marketing Keep Pace in Q4?

Authored by: Melissa Reilly |
Published on: Mar 02, 2022

After extreme CPC and CPM increases earlier in the year, advertisers braced for the same in Q4. But that's not what happened. What was different?

The Next Generation of Consumer Behavior

Authored by: Kyle Davis |
Published on: Feb 24, 2022

With consumer behaviors and expectations changing on a seemingly daily basis, we went directly to the source to determine what consumers want from brands in 2022. Here’s what we found in our survey of 1,000 US consumers.

Topic: Retail & Consumer Goods | Customer Strategy | Commerce

Advertisers: Get More Bang for Your Buck During the Big Game

Authored by: Amy Burnside |
Published on: Feb 14, 2022

When a television spot costs up to seven million dollars, you want that commercial to yield more than just awareness and buzz; you want it to create a direct connection with your audience. Read this blog to learn how brands could’ve gotten more bang for their buck.

Topic: Retail & Consumer Goods | Promotions & Customer Loyalty Solutions