Retail & Consumer Goods

Latest Posts

Things Every Retailer Should Consider Ahead of Back-to-School Season

Authored by: Michelle Braun |
Published on: May 28, 2020

While this year is on track to be the most unpredictable in recent years, and will continue to fluctuate, here are a few things that retailers should be considering for Back-to-school.

Topic: Retail & Consumer Goods | Customer Strategy

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How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time

Authored by: Erin Hunter |
Published on: Apr 01, 2020

This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.

Topic: Retail & Consumer Goods | Email Marketing & Digital Messaging | All Customer Relationship Management

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Selling Stories: Which Big Game Advertisers Best Tied in Commerce?

Authored by: Janine Flaccavento |
Published on: Feb 04, 2020

Which big game advertisers best tied in commerce with their ad campaigns?

Topic: Retail & Consumer Goods | All Performance Media

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Putting a Wrap on Holiday 2019: Prominent Trends That Created Advantage

Authored by: Cat Jolly |
Published on: Jan 30, 2020

The 2019 Holiday season was monumental for the retail industry for a few noteworthy reasons. Here’s what went down.

Topic: Retail & Consumer Goods | Email Marketing & Digital Messaging | All Customer Relationship Management

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Holiday 2019: What Really Happened During Cyber 5 and What’s Yet to Come?

Authored by: Cat Jolly |
Published on: Dec 09, 2019

The Cyber 5 (Thanksgiving through Cyber Monday) is a crucial period for retailers. Learn how this year went as well as what's yet to come.

Topic: Retail & Consumer Goods | All Customer Relationship Management

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How Retailers Should Take on the 2019 Holiday Season

Authored by: Cat Jolly |
Published on: Oct 07, 2019

When do consumers really start holiday shopping? How do you gap between online and in-store? Find out more here.

Topic: Retail & Consumer Goods | Customer Strategy | All Customer Relationship Management

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Google Launches an Enhanced Shopping Experience

Authored by: Melissa Reilly |
Published on: Aug 21, 2019

Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.

Topic: Retail & Consumer Goods | Shopping & Feeds | Search Engine Marketing | All Performance Media

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