Retail & Consumer Goods

Latest Posts

Keeping Your Retail Customers at The Center

Authored by: Hiba Qamar |
Published on: Sep 30, 2021

Understanding your brand’s customer journey and how it has evolved over time using analytics is essential for long-term growth.

Topic: Retail & Consumer Goods | All Analytics

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The Retail Holiday Season: Considerations for Paid Search

Authored by: Egle Mazonaite |
Published on: Sep 20, 2021

A large opportunity exists for online retailers this Q4. Retail sales are expected to grow by double digits YoY, with the majority of the increase being driven by ecommerce growth. How can paid search marketers capitalize this holiday season?

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

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Your Guide to the Adobe Commerce Platform

Authored by: Patrick Deloy, David Hensel |
Published on: Aug 20, 2021

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

Topic: Retail & Consumer Goods | Digital & User Experience | Customer Strategy | Adobe

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Cross-Channel Strategies to Prepare for the Holiday Season

Authored by: Jennifer Horner |
Published on: Aug 11, 2021

While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.

Topic: Retail & Consumer Goods | Digital & User Experience | Customer Strategy

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Three Ways to Assess Performance When Year Over Year Doesn’t Work

Authored by: Melissa Reilly |
Published on: Aug 10, 2021

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?

Topic: Retail & Consumer Goods | All Performance Media

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6 Tips to Optimize Your Promotional Strategy in 2021

Authored by: Jason Kim |
Published on: Feb 22, 2021

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

Topic: Retail & Consumer Goods | Promotions & Customer Loyalty Solutions | All Customer Relationship Management

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How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

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