Retail & Consumer Goods

Latest Posts

6 Tips to Optimize Your Promotional Strategy in 2021

Authored by: Jason Kim |
Published on: Feb 22, 2021

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

Topic: Retail & Consumer Goods | Promotions & Customer Loyalty Solutions | All Customer Relationship Management

Comments

How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

Comments

Winning the SEM Holiday Season – Beyond the Basics

Authored by: Adrian Troy, Gaia Read, Egle Mazonaite |
Published on: Nov 18, 2020

While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

Comments

Are Retailers Meeting Advertisers Needs?

Authored by: Janine Flaccavento |
Published on: Nov 04, 2020

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.

Topic: Retail & Consumer Goods | All Performance Media

Comments

Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

Comments

Top 5 Email Holiday Prep Tips – Don’t Forget the Basics

Authored by: Laura Scholke |
Published on: Oct 19, 2020

While you’re thinking outside the box and finalizing your holiday email campaigns, here are five items to revisit your standard preparation for this season.

Topic: Retail & Consumer Goods | All Customer Relationship Management

Comments

Retail Strategic Update: September 2020 Review

Authored by: Anne-Marie Schaffer |
Published on: Oct 02, 2020

What's new in the Retail industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.

Topic: Retail & Consumer Goods | Customer Strategy

Comments

5 Moments that Matter this Holiday Season

Authored by: Jennifer DeGiovanni |
Published on: Sep 10, 2020

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.

Topic: Retail & Consumer Goods | Customer Strategy | All Customer Relationship Management

Comments