This morning, Walmart announced the acquisition of Jet.com for $3.3 Billion in cash plus $300 million in stock, much to the chagrin of many big-box retailers fighting to maintain share of real estate and share of wallet in the digital world.
U.S. retail sales saw strong gains during the 2015 holiday season according to MasterCard SpendingPulse, which looks at U.S. retail sales trends across cards, cash, and checks. Retail sales excluding automobile and gasoline increased 7.9% during the traditional Black Friday to Christmas Eve shopping season.
Vendor managed inventory is now commonplace, but with the demands of the always-connected consumer, retailers have the opportunity to expand from just VMI to vendor managed marketing (VMM).
Every way you slice it, digital is growing relative to offline, and mobile is growing relative to desktop. The National Retail Federation shows Ecommerce share of retail sales at 7%, doubling since 2008.
Email isn't dead, but getting optimal value of the channel requires relying on one or several methods to measure correctly. Here is a Princess Bride-themed look at what marketers can do to get ROUS’s — rodents of unusual size returns of unusual sizes.
Back to school season is upon us and retailers are getting ready for what is expected to be a stronger consumer spending year. As you prepare for the season, carefully think about how to best use your loyalty program to keep your customers choosing your brand while shopping.