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Blog - Retail & Consumer Goods

Latest Posts

Make Sure Every Email Counts

As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.

Circulars and Digital

On March 11, the Wall Street Journal released an article online entitled "Retailers Can’t Shake the Circular Habit." Reporter Suzanne Kapner detailed the anomaly of retailers' continued dependence on circular print ads in the face of digital's burgeoning growth in marketing plan execution.

Localized Store Assortments Informed by Site Analytics

Planning an assortment of products for a store is one of the hardest things to get right in retail. Merchants need to make decisions around which items to maintain or remove, what products to add, and what the overall mix of products should be in order to meet local customer preferences and demand.

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