Travel & Hospitality

Latest Posts

Customer Segmentation as the key to a Rapid Recovery for Travel Marketers

Authored by: Don Steele |
Published on: Jun 25, 2020

Different behaviors demand that brands look at customer segmentation and acknowledge that new considerations win an immediate wallet share of people who want to travel.

Topic: Travel & Hospitality | Customer Strategy

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One & Done vs. Many Happy Returns: An Important Choice for Travel Marketers

Authored by: Mark Capps, Coleen Kuehn |
Published on: Sep 11, 2019

When it comes to growing their business, many travel marketers continue to ignore or under-utilize the most important weapon in their arsenal: their existing customer data.

Topic: Travel & Hospitality | Customer Strategy

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Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.