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Finally, there’s a relevant and repeatable use for augmented reality! Pokémon Go is officially everywhere you look. Just walk outside and the chances are that you will see it happening outside your office building or in a park.
At the 2015 Digital Travel Summit, Matt Naeger, EVP of Digital Strategy, and I presented on “Using Customer Information to Deliver a Better Experience and Increase Value.”
Travel bookings can still be easily performed online using desktop PCs, but emerging technology has made it more accessible for consumers to research travel options on their mobile devices (mobile phones, smartphones, and tablets).
There are five key components to a successful attribution campaign, and it is increasingly important to address all of them in order to determine what online and offline media is effective in driving bookings.