Three Reasons Brands Can't Afford to Ignore Millennial Women
Millennials now hold more purchasing power than any other segment.
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Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them
This is a challenging time for loyalty marketers.
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How Virtual Reality is Changing the Future of Immersive Marketing
Virtual reality has a number of possibilities when in the world of marketing and advertising. It is about delivering a completely immersive experience. And as marketers, isn't an immersive experience what we're all after?
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Google Subtly Wins the Ad Battle with Pokémon Go
Finally, there’s a relevant and repeatable use for augmented reality! Pokémon Go is officially everywhere you look. Just walk outside and the chances are that you will see it happening outside your office building or in a park.
Digital Travel Summit 2015 Takeaways
At the 2015 Digital Travel Summit, Matt Naeger, EVP of Digital Strategy, and I presented on “Using Customer Information to Deliver a Better Experience and Increase Value.”
Three Critical Steps to Personalizing Experiences Utilizing Technology & Consumer Behavior
Travel bookings can still be easily performed online using desktop PCs, but emerging technology has made it more accessible for consumers to research travel options on their mobile devices (mobile phones, smartphones, and tablets).
Keys to Advanced Attribution for Hotel Marketers
There are five key components to a successful attribution campaign, and it is increasingly important to address all of them in order to determine what online and offline media is effective in driving bookings.
Beyond Loyalty Programs: How Travel Marketers Must Evolve Their Customer Strategies
Travel customers expect every touch point with a brand to be highly entertaining or personalized. And why shouldn’t they? In their mind, we have all of their information and should understand their preferences when they engage with our brands, both online and offline.
