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One & Done vs. Many Happy Returns: An Important Choice for Travel Marketers

Authored by: Mark Capps, Coleen Kuehn |
Published on: Sep 11, 2019

When it comes to growing their business, many travel marketers continue to ignore or under-utilize the most important weapon in their arsenal: their existing customer data.

Topic: Travel | Entertainment | Customer Strategy

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How Virtual Reality is Changing the Future of Immersive Marketing

Authored by: Cheryl Sansonetti |
Published on: Oct 14, 2016

Virtual reality has a number of possibilities when in the world of marketing and advertising. It is about delivering a completely immersive experience. And as marketers, isn't an immersive experience what we're all after?

Topic: Entertainment | Media | Travel | Video

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Google Subtly Wins the Ad Battle with Pokémon Go

Authored by: Cheryl Sansonetti |
Published on: Jul 19, 2016

Finally, there’s a relevant and repeatable use for augmented reality! Pokémon Go is officially everywhere you look. Just walk outside and the chances are that you will see it happening outside your office building or in a park.

Topic: Entertainment | Media | Travel

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Digital Travel Summit 2015 Takeaways

Authored by: John Padwick |
Published on: Aug 13, 2015

At the 2015 Digital Travel Summit, Matt Naeger, EVP of Digital Strategy, and I presented on “Using Customer Information to Deliver a Better Experience and Increase Value.”

Topic: Travel

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Three Critical Steps to Personalizing Experiences Utilizing Technology & Consumer Behavior

Authored by: John Padwick |
Published on: Jul 07, 2015

Travel bookings can still be easily performed online using desktop PCs, but emerging technology has made it more accessible for consumers to research travel options on their mobile devices (mobile phones, smartphones, and tablets).

Topic: Travel

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Keys to Advanced Attribution for Hotel Marketers

Authored by: Shirli Zelcer |
Published on: Sep 12, 2014

There are five key components to a successful attribution campaign, and it is increasingly important to address all of them in order to determine what online and offline media is effective in driving bookings.

Topic: Travel

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Beyond Loyalty Programs: How Travel Marketers Must Evolve Their Customer Strategies

Authored by: Andrew Hoeberichts |
Published on: Jul 03, 2014

Travel customers expect every touch point with a brand to be highly entertaining or personalized. And why shouldn’t they? In their mind, we have all of their information and should understand their preferences when they engage with our brands, both online and offline.

Topic: Travel

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