Travel & Hospitality

Latest Posts

How Inflation Resilience Data Can Shape Insurance Marketing

Authored by: Carl Brenner, Paul Walczyk |
Published on: Jun 21, 2022

Inflation is impacting all of us - but not everyone is affected to the same degree. Learn how insurance companies can use Merkle's Inflation Resilience Dashboard to bring a localized approach to their audiences.

How Travel Organizations Can Utilize Third-Party Data

Authored by: Amy Johnson |
Published on: Nov 18, 2021

“Why do we need third-party data if we already know who our customers are and what they are booking?” This is a question often posed in the travel industry, where companies generally have robust first-party data due to the information that customers must provide in the booking process.

Topic: Travel & Hospitality | All Data Solutions

Entering the Spotlight - The Travel Industry's Reemergence and How Marketers Can Capitalize

Authored by: Stefanie DeLeon |
Published on: Sep 27, 2021

After a challenging 2020, travel continues to rebound as consumers get more comfortable with taking trips. In this reemergent state of the industry, conveying your key attributes in a concise manner to those most important to you is what will drive success. Here are three tips to capture some of that pent-up demand and evolve your media strategy.

Topic: Travel & Hospitality | All Performance Media

How the Travel Industry Can Use Customer Journey Analytics for COVID Recovery

Authored by: Shawn Petrou |
Published on: Jul 27, 2021

How can the travel industry use customer journey analytics as it recovers from COVID-19?

Topic: Travel & Hospitality | All Analytics

How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

Customer Segmentation as the key to a Rapid Recovery for Travel Marketers

Authored by: Don Steele |
Published on: Jun 25, 2020

Different behaviors demand that brands look at customer segmentation and acknowledge that new considerations win an immediate wallet share of people who want to travel.

Topic: Travel & Hospitality | Customer Strategy

One & Done vs. Many Happy Returns: An Important Choice for Travel Marketers

Authored by: Mark Capps, Coleen Kuehn |
Published on: Sep 11, 2019

When it comes to growing their business, many travel marketers continue to ignore or under-utilize the most important weapon in their arsenal: their existing customer data.

Topic: Travel & Hospitality | Customer Strategy