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Blog - Travel

Latest Posts

Digital Travel Summit 2015 Takeaways

At the 2015 Digital Travel Summit, Matt Naeger, EVP of Digital Strategy, and I presented on “Using Customer Information to Deliver a Better Experience and Increase Value.”
Topic: Travel

Keys to Advanced Attribution for Hotel Marketers

There are five key components to a successful attribution campaign, and it is increasingly important to address all of them in order to determine what online and offline media is effective in driving bookings.
Topic: Travel