Travel & Hospitality

Latest Posts

How Travel Organizations Can Utilize Third-Party Data

Authored by: Amy Johnson |
Published on: Nov 18, 2021

“Why do we need third-party data if we already know who our customers are and what they are booking?” This is a question often posed in the travel industry, where companies generally have robust first-party data due to the information that customers must provide in the booking process.

Topic: Travel & Hospitality | All Data Solutions

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Entering the Spotlight - The Travel Industry's Reemergence and How Marketers Can Capitalize

Authored by: Stefanie DeLeon |
Published on: Sep 27, 2021

After a challenging 2020, travel continues to rebound as consumers get more comfortable with taking trips. In this reemergent state of the industry, conveying your key attributes in a concise manner to those most important to you is what will drive success. Here are three tips to capture some of that pent-up demand and evolve your media strategy.

Topic: Travel & Hospitality | All Performance Media

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How the Travel Industry Can Use Customer Journey Analytics for COVID Recovery

Authored by: Shawn Petrou |
Published on: Jul 27, 2021

How can the travel industry use customer journey analytics as it recovers from COVID-19?

Topic: Travel & Hospitality | All Analytics

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How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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Customer Segmentation as the key to a Rapid Recovery for Travel Marketers

Authored by: Don Steele |
Published on: Jun 25, 2020

Different behaviors demand that brands look at customer segmentation and acknowledge that new considerations win an immediate wallet share of people who want to travel.

Topic: Travel & Hospitality | Customer Strategy

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One & Done vs. Many Happy Returns: An Important Choice for Travel Marketers

Authored by: Mark Capps, Coleen Kuehn |
Published on: Sep 11, 2019

When it comes to growing their business, many travel marketers continue to ignore or under-utilize the most important weapon in their arsenal: their existing customer data.

Topic: Travel & Hospitality | Customer Strategy

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Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.