Patricia Kendall | Published on: Sep 20, 2019
As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.
Kent Groves, PhD | Published on: Sep 16, 2019
A new Colorado law requires that pharmaceutical manufacturers communicate wholesale average cost (WAC) pricing details to prescribers through either primary detailing or non-personal promotion (NPP) such as email or third-party messaging. Learn more about this law here.
Kent Groves, PhD, Jane Portman | Published on: Sep 13, 2019
One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.
Chad Cochran | Published on: Jul 02, 2019
Looking to upgrade your marketing platforms for a better your donors' experience? To make an informed decision, you must first understand the three major components of a technology stack and how they are used in the nonprofit space.