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Blog - All Marketing Technology

Latest Posts

Making Use of the Technology Tools You Have

One of the most difficult tasks for a marketer is figuring out how to cut through the noise to understand one technology’s actual capabilities and its pros and cons compared to competitors. While this is certainly a critical task, many organizations approach it ineffectively.

The Rapid Growth of Martech is a Challenge for the C-Suite

The key challenges have been convincing the business to allocate appropriate budget, to properly align martech ownership (business vs. IT), and to address political resistance to change, vendor integration challenges, legacy system silos, and executive sponsorship. However, those obstacles are becoming better understood and managed although they lead to new challenges that inhibit the full value of martech technology investments.

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