Media Strategy & Planning

Latest Posts

Four Key Factors Impacting Media in Q4 2020 (Vlog)

Authored by: Erin Spice |
Published on: Oct 16, 2020

Merkle's Erin Spice discusses the four key impacting factors to keep in mind for the rest of 2020 and beyond.

Topic: All Performance Media | Media Strategy & Planning

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Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week

Authored by: Melissa Reilly |
Published on: Oct 13, 2020

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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How to Embed CRM Principles into Your Media Strategy

Authored by: Niyi Duro-Emanuel |
Published on: Sep 21, 2020

For the majority of brands, media acts as a key communication touchpoint for their customers. But, all too frequently, media channels are configured solely with the purpose of acquiring new customers, and they sit in isolation from wider comms strategies.

Topic: All Performance Media | Media Strategy & Planning

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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Merkle Q1 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Apr 28, 2020

The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

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How to Improve Your Search Messaging Flexibility with Ad Customizers

Authored by: Casey Burke |
Published on: Mar 24, 2020

For advertisers looking for a quick and agile solution to these problems and more, ad customizers are a great option.

Topic: Search Engine Marketing | Media Strategy & Planning

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Who Took Home the 2020 Digital Bowl Trophy?

Authored by: James Schleicher |
Published on: Feb 03, 2020

Find out who won Merkle's seventh annual Digital Bowl!

Topic: Programmatic Media & Display | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

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Merkle Q4 2019 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jan 28, 2020

The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.