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Blog - Media Strategy & Planning

Latest Posts

Our Digital Marketing Takeaways from A Year of Podcasting

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

The Evolution of Local Media Across the Funnel for Retailers

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.

Three Key Trends from the 2021 Cyber Five

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.

The Key Trends in Digital Marketing in Q1 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

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