Media Strategy & Planning

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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Merkle Q1 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Apr 28, 2020

The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

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How to Improve Your Search Messaging Flexibility with Ad Customizers

Authored by: Casey Burke |
Published on: Mar 24, 2020

For advertisers looking for a quick and agile solution to these problems and more, ad customizers are a great option.

Topic: Search Engine Marketing | Media Strategy & Planning

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Who Took Home the 2020 Digital Bowl Trophy?

Authored by: James Schleicher |
Published on: Feb 03, 2020

Find out who won Merkle's seventh annual Digital Bowl!

Topic: Programmatic Media & Display | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

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Merkle Q4 2019 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jan 28, 2020

The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

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Who Will Come Out on Top? A Digital Bowl Prediction

Authored by: Joey Scully |
Published on: Jan 27, 2020

No Super Bowl advertising strategy is complete without a well planned and executed digital marketing campaign to back an advertiser’s television commercial. Here are some of the top advertisers we are expecting to shine with great performance this year.

Topic: Social Media Marketing | Programmatic Media & Display | Media Strategy & Planning

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How to Maximize Marketing Dollars with Facebook’s Audience Targeting

Authored by: Ilon Weeldreyer |
Published on: Jan 16, 2020

Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.

Topic: Social Media Marketing | All Performance Media | Media Strategy & Planning | Audience Management

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How to Recover Average Ad Position using Non-Linear Bayes and Weighted Ensembles

Authored by: Antoine Rigaut |
Published on: Nov 25, 2019

Learn more about the Ad Average Position metric, which is a statistic that describes how ads are ranked on a Search engine result page (SERP) against competitors in a given space.

Topic: All Analytics | Media Strategy & Planning

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