Media Strategy & Planning

Latest Posts

Leveraging the Power of Strategic Partnerships in Media Planning

Authored by: Wendy Boggs |
Published on: Jan 12, 2022

In today’s landscape of fragmented media consumption, strategic partnerships present exciting opportunities to introduce brands to consumers in new and unexpected ways. Over time, partnerships can achieve a variety of customized goals and initiatives unique to each brand’s needs and vision.

Topic: All Performance Media | Media Strategy & Planning

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Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

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The Evolution of Local Media Across the Funnel for Retailers

Authored by: John Collins |
Published on: Dec 09, 2021

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.

Topic: Retail & Consumer Goods | All Performance Media | Media Strategy & Planning

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Three Key Trends from the 2021 Cyber Five

Authored by: Melissa Reilly, Thea Nicholson |
Published on: Dec 02, 2021

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.

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Key Media Insights from Merkle’s 2021 Q2 Digital Marketing Report

Authored by: Marion Gendron |
Published on: Jul 29, 2021

In Q2 2021, consumers shifted their digital purchasing behavior as pandemic limitations relaxed in the US. Let's dive into the key insights from this past quarter.

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The Key Trends in Digital Marketing in Q1 2021

Authored by: Melissa Reilly |
Published on: Apr 27, 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

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COVID-19 and the Growth of Digital Experiences

Authored by: Rachel Monfre |
Published on: Feb 18, 2021

The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age. Companies must continue evolving their digital experiences to meet customers' changing needs.

Topic: All Performance Media | Media Strategy & Planning

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The Key Considerations for Media in Q1 2021 (Vlog)

Authored by: Kristina Venieri |
Published on: Feb 10, 2021

2020 was a year full of surprises and quick reactions for organizations. But what are the key considerations that need to be in the back of media marketer’s minds as we continue into 2021?

Topic: All Performance Media | Media Strategy & Planning

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