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Blog - Media Strategy & Planning

Latest Posts

How to Measure App Performance in a Privacy-Centric World

Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.

Our Digital Marketing Takeaways from A Year of Podcasting

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.
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