Media Strategy & Planning

Latest Posts

GML: My Three Key Takeaways from the Google Updates

Authored by: Egle Mazonaite |
Published on: Jun 02, 2022

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

How to Measure App Performance in a Privacy-Centric World

Authored by: Krista Jansen |
Published on: May 10, 2022

Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.

Topic: Digital & User Experience | All Performance Media | Media Strategy & Planning

A Reinvention of Added Value in Media

Authored by: Megan Curran |
Published on: Apr 03, 2022

Added value in entertainment is evolving beyond freebies. Learn how brands are getting more creative with their paid media strategies and partnerships.

Topic: Media & Entertainment | Programmatic Media & Display | All Performance Media | Media Strategy & Planning

How To Protect Your Digital Media Campaigns From The 2022 Elections

Authored by: Trevor Hadick |
Published on: Mar 30, 2022

Elections disrupt performance marketing campaigns across digital. Learn how connected TV, emerging channels, and personalization can help you thrive in a tough environment.

Topic: Programmatic Media & Display | All Performance Media | Media Strategy & Planning

Adapting Your Traditional Media Strategy During Election Years

Authored by: John Collins |
Published on: Mar 28, 2022

Elections have a significant impact on traditional media. Learn how you can adapt to continue thriving during this highly-competitive period.

Topic: All Performance Media | Media Strategy & Planning

The Nuances of Audience Strategy in Linear and Advanced TV

Authored by: Craig Woerz |
Published on: Mar 08, 2022

Delivering personalized experiences in linear and advanced TV comes with unique challenges. Learn about the key considerations for advertising in this space.

Topic: Media & Entertainment | All Performance Media | Media Strategy & Planning

Leveraging the Power of Strategic Partnerships in Media Planning

Authored by: Wendy Boggs |
Published on: Jan 12, 2022

In today’s landscape of fragmented media consumption, strategic partnerships present exciting opportunities to introduce brands to consumers in new and unexpected ways. Over time, partnerships can achieve a variety of customized goals and initiatives unique to each brand’s needs and vision.

Topic: All Performance Media | Media Strategy & Planning

Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.