Media Strategy & Planning

Latest Posts

COVID-19 and the Growth of Digital Experiences

Authored by: Rachel Monfre |
Published on: Feb 18, 2021

The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age. Companies must continue evolving their digital experiences to meet customers' changing needs.

Topic: All Performance Media | Media Strategy & Planning

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The Key Considerations for Media in Q1 2021 (Vlog)

Authored by: Kristina Venieri |
Published on: Feb 10, 2021

2020 was a year full of surprises and quick reactions for organizations. But what are the key considerations that need to be in the back of media marketer’s minds as we continue into 2021?

Topic: All Performance Media | Media Strategy & Planning

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Brands Turn to Digital in Super Bowl LV

Authored by: Katie Cottam, Katelyn Anderson, Nicole Carothers |
Published on: Feb 08, 2021

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

Topic: Social Media Marketing | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

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Getting to Know Liz Rutgersson, Merkle Americas' Chief Media Officer

Authored by: Liz Rutgersson |
Published on: Feb 03, 2021

In January, Merkle appointed Liz Rutgersson to the position of Chief Media Officer of Merkle Americas. We asked Liz a few questions to learn what she is focusing on in the new year.

Topic: All Performance Media | Media Strategy & Planning

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We Closed 2020. Is Your Digital Strategy Ready For 2021?

Authored by: Egle Mazonaite |
Published on: Jan 11, 2021

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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Considering 2021 Channel Trends Into the New Year

Authored by: Kimberly Dutcher |
Published on: Dec 18, 2020

How will 2021's economic recovery impact new channels trends in the new year?

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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Navigating the 2020 Presidential Election: The Digital Battleground

Authored by: Erin Spice |
Published on: Oct 28, 2020

There are three major areas for marketers to keep an eye on as the election quickly approaches: the platforms that ads are appearing on, monitoring brand ad spend, and ensuring brand safety.

Topic: All Performance Media | Media Strategy & Planning

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Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.