Media Strategy & Planning

Latest Posts

We Closed 2020. Is Your Digital Strategy Ready For 2021?

Authored by: Egle Mazonaite |
Published on: Jan 11, 2021

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

Comments

Considering 2021 Channel Trends Into the New Year

Authored by: Kimberly Dutcher |
Published on: Dec 18, 2020

How will 2021's economic recovery impact new channels trends in the new year?

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

Comments

Navigating the 2020 Presidential Election: The Digital Battleground

Authored by: Erin Spice |
Published on: Oct 28, 2020

There are three major areas for marketers to keep an eye on as the election quickly approaches: the platforms that ads are appearing on, monitoring brand ad spend, and ensuring brand safety.

Topic: All Performance Media | Media Strategy & Planning

Comments

Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

Comments

Four Key Factors Impacting Media in Q4 2020 (Vlog)

Authored by: Erin Spice |
Published on: Oct 16, 2020

Merkle's Erin Spice discusses the four key impacting factors to keep in mind for the rest of 2020 and beyond.

Topic: All Performance Media | Media Strategy & Planning

Comments

Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week

Authored by: Melissa Reilly |
Published on: Oct 13, 2020

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

Comments

How to Embed CRM Principles into Your Media Strategy

Authored by: Niyi Duro-Emanuel |
Published on: Sep 21, 2020

For the majority of brands, media acts as a key communication touchpoint for their customers. But, all too frequently, media channels are configured solely with the purpose of acquiring new customers, and they sit in isolation from wider comms strategies.

Topic: All Performance Media | Media Strategy & Planning

Comments

Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.