We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
Authored by:
Krista Jansen | Published on: May 10, 2022
Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.
Authored by:
Megan Curran | Published on: Apr 03, 2022
Added value in entertainment is evolving beyond freebies. Learn how brands are getting more creative with their paid media strategies and partnerships.
Authored by:
Trevor Hadick | Published on: Mar 30, 2022
Elections disrupt performance marketing campaigns across digital. Learn how connected TV, emerging channels, and personalization can help you thrive in a tough environment.
Authored by:
Craig Woerz | Published on: Mar 08, 2022
Delivering personalized experiences in linear and advanced TV comes with unique challenges. Learn about the key considerations for advertising in this space.
Authored by:
Wendy Boggs | Published on: Jan 12, 2022
In today’s landscape of fragmented media consumption, strategic partnerships present exciting opportunities to introduce brands to consumers in new and unexpected ways. Over time, partnerships can achieve a variety of customized goals and initiatives unique to each brand’s needs and vision.
Authored by:
Andreah McCartney, Gaia Read | Published on: Jan 03, 2022
Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.
We're glad you're here. Based on where you appear to be visiting from, there might be an even more
relevant part of the Merkle website for you. Check out all of
our location and language options now,
or close this window to keep browsing.