Today we are excited to release the first ever Merkle|RKG Cyber Weekend Search Marketing Preview Report for download. This special holiday-focused report includes detailed trends and analyses to provide retailers with important final context before the busy holiday shopping season kicks off in earnest this week.
In this report, you’ll learn more about:
- Why mobile is expected to account for more than 60% of all paid search traffic on Thanksgiving
- How important Cyber Weekend is to paid search growth during the holiday season
- The paid search presence of big e-commerce sites Jet.com and Amazon
- Weekly trends regarding cross-device conversions and in-store transactions driven by paid search clicks
The upcoming holiday season is by far the most important time of the year for many retailers. Prepare for yours by reading up on trends to be aware of in our Cyber Weekend Search Marketing Preview Report.