Today kicks off our 16th annual Executive Summit at The Ritz-Carlton, Dove Mountain in Marana Arizona. Attendees from across the industry are coming together to learn from our thought leaders as well as clients and prospects to hear how people-based marketing has changed their business. Speakers this year are from world-class brands such as Salesforce, Canon, Citizens Access, L’Oréal, Under Armour, Adobe, Facebook, Pega, Samsung, and more.
The Summit brings over 350 marketers together to discuss content around the industry’s hot topics. The theme this year is centered around the 2019 Marketing Imperatives, our actionable roadmap to adopting a customer-centric business strategy. The Imperatives cover our core business capabilities and the people-based marketing ideology as a whole.
Summit content will focus on:
Integrating your customer strategy
We will discuss how to build a picture of your desired audience, understand those relationships and how you’d like to change them, and how to create a flexible roadmap for change.
Integrating your technology stack
This is where you learn to unlock your marketing technology through the integration of your martech stack. Changing how you look at data management, IT processes, and the operationalization of data, will enable you to maximize your tech investments.
Integrating your execution strategy
Find out how to bridge instead of break your internal silos, embrace new ways of collaborating across your business, gain budget and buy-in, and take your customer-based strategy to market.