Our 14th annual Performance Marketing Executive Summit kicks off today at The Breakers in Palm Beach, FL. Attendees are sure to enjoy the content being presented, the networking opportunities, and maybe even a little fresh air and sunshine on the side. Attendees will include cross-industry experts from world-class brands, including Adobe, Forrester, Oracle, Pega, Sony, Target, T-Mobile, Google, Office Depot, Nestle Waters, Dell, North America, L’Oreal, Standard Life UK, and AT&T.
The event brings together over 400 marketers to discuss content focused on this year's theme - The People-Based Customer Journey: Truth in Data. Proof in Performance. The sessions will share innovative thoughts and ideas from a variety of industry experts and will highlight what people-based marketing is, how to activate a people-based marketing strategy, and how our attendees can make it a reality when they leave the Summit and are back in their organizations.
Content will focus on:
How to make advertising more addressable
World-class marketers are seizing the opportunities that media platforms now provide – targeting customers one-to-one, efficiently, and at scale.
Personalizing your customers’ experiences
Data-driven marketers are taking advantage of the decisioning power technology provides to deliver more meaningful, relevant moments.
Managing relationships overtime
The modernization of CRM and loyalty programs helps brands improve their understanding of lifetime customer value and prioritize marketing investment.