We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Monitor Your Brand Online Via RSS

Many online services provide RSS feeds for search results. This makes it easy to monitor the web for mentions of your brand -- or for mentions of your competition, or your key execs, whatever -- via a RSS reader. I use Google Reader for RSS. Here are some of the searches I've set up to scan blogosphere, the news wires, Technorati, and Twitter: google-reader- searches (click image to enlarge) Simple, relatively comprehensive, and free!
Join the Discussion