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Monitor Your Brand Online Via RSS

Many online services provide RSS feeds for search results. This makes it easy to monitor the web for mentions of your brand -- or for mentions of your competition, or your key execs, whatever -- via a RSS reader. I use Google Reader for RSS. Here are some of the searches I've set up to scan blogosphere, the news wires, Technorati, and Twitter: google-reader- searches (click image to enlarge) Simple, relatively comprehensive, and free!
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