Shank Subramani | Published on: Apr 03, 2018
Big10sBasement, the winners of the Merkle Bracket-lytcs Challenge, used a model very similar to the “Four Factors of Basketball” developed by Dean Oliver for the NBA game, however, they appropriately fitted it for the college game to finish atop our leaderboard.
Shank Subramani | Published on: Jan 22, 2018
Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model for the men's college basketball tournament. Now, if you're an analytics-oriented college student, it can be your turn.
Ethan Hanson | Published on: Nov 27, 2017
Coleen Kuehn has been listed as Ad Age’s Women to Watch — having served as the president of Media.com; executive director at MediaCom; executive vice president at Havas; president of client leadership at MediaVest, and now leading Merkle’s media solutions as chief media officer. Her experience with brands such as Coca-Cola, American Express, Walmart, Yahoo!, NBCUniversal, Exxon Mobil, and Volvo barely scratch the surface of her expertise across industries.
Ethan Hanson | Published on: Nov 14, 2017
I had a chance to catch up with one of the brightest and funniest individuals you can meet, Zimm Zimmermann of Merkle. I can guarantee that you’ll walk away from a conversation with Zimm smiling. He is one of the foremost thought leaders on personalization and orchestration and a sought-after resource in our organization for his years of expertise.