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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model

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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model for the men's college basketball tournament. Now, if you're an analytics-oriented college student, it can be your turn.

Getting to Know: Coleen Kuehn, Chief Media Officer

Coleen Kuehn has been listed as Ad Age’s Women to Watch — having served as the president of Media.com; executive director at MediaCom; executive vice president at Havas; president of client leadership at MediaVest, and now leading Merkle’s media solutions as chief media officer. Her experience with brands such as Coca-Cola, American Express, Walmart, Yahoo!, NBCUniversal, Exxon Mobil, and Volvo barely scratch the surface of her expertise across industries.

Getting to Know: Zimm Zimmermann, Vice President, Personalization

I had a chance to catch up with one of the brightest and funniest individuals you can meet, Zimm Zimmermann of Merkle. I can guarantee that you’ll walk away from a conversation with Zimm smiling. He is one of the foremost thought leaders on personalization and orchestration and a sought-after resource in our organization for his years of expertise.

Getting to Know: Elaine Noonan, SVP, Finance & Operations

Over the last few years I’ve had a chance to work closely with Elaine Noonan on Merkle’s Women in Leadership and in our partnership with the ANA’s #SeeHer initiative. She is honest and insightful, both great for those new to the workplace and for those with experience.

Getting to Know: Alex Yoder, Executive Vice President, Analytics

I had a chance to sit down with Alex Yoder from his home office in Boulder. His insights as a CEO at Webtrends and Trueffect were interesting, enlightening, and inspiring, but his view on business books and how to use creativity to solve business problems as an executive were eye opening. This interview barely scratches the surface of his background, but hopefully provides some insight from one of the leading analytics thought leaders in the industry.