The possible vs. the practical is a big part of the fundamental tension in understanding the scope of large projects.

Facebook announced it will cease to allow advertisers to target consumers via ethnic affinity, but questions remain about how advertisers will deal with discrimination based on other factors, like geography.

SEOs have focused on optimizing for textual searches and voice searches are a little bit different.

TV networks are facing both a challenge and an opportunity brought about by a wealth of must-watch quality content and viewer's unprecedented freedom of which device and channel to view their favorite show.

People-based marketing sounds like something that should be easy and obvious. After all, isn’t all marketing “people-based”?

The case for organizational change is best built through facts, which is where our research on customer-centric transformation comes in.

Virtual reality has a number of possibilities when in the world of marketing and advertising. It is about delivering a completely immersive experience. And as marketers, isn't an immersive experience what we're all after?

Transformation is moving away from that product centric mindset where each line of business decides who they want to target based on their target customer and who they want to be selling to.