Andy Taylor | Published on: Nov 22, 2016
Facebook announced it will cease to allow advertisers to target consumers via ethnic affinity, but questions remain about how advertisers will deal with discrimination based on other factors, like geography.
Cheryl Sansonetti | Published on: Nov 11, 2016
TV networks are facing both a challenge and an opportunity brought about by a wealth of must-watch quality content and viewer's unprecedented freedom of which device and channel to view their favorite show.
David Magrini | Published on: Nov 08, 2016
The amount of data available to health insurance marketers now means that people-based marketing has arrived. Here's an overview of what will separate the brands able to capitalize on this transition from those that won't.
Cheryl Sansonetti | Published on: Oct 14, 2016
Virtual reality has a number of possibilities when in the world of marketing and advertising. It is about delivering a completely immersive experience. And as marketers, isn't an immersive experience what we're all after?