Cheryl Sansonetti | Published on: Sep 08, 2015
It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management.
Cheryl Sansonetti | Published on: Aug 18, 2015
Marketing strategies require more than just demographic and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required. Within any customer decision is a core motivational element that must be identified early in the creative process.
Croom Lawrence | Published on: Aug 18, 2015
Evaluating performance has always been key to marketing programs, but the emergence of addressable media formats has made it possible to be more predictive of behavior and resources as you optimize your media mix with patients
Croom Lawrence | Published on: Aug 12, 2015
It's now possible for pharmaceuticals, payers, and healthcare providers to deliver tailored and personalized messages on a broad scale. Hear Croom Lawrence discuss how it is now possible to know when and where you can connect your audience to a more relevant experience for a greater health impact.
Angelina Eng | Published on: Aug 03, 2015
Chrome will stop supporting Flash in September and Firefox has effectively done the same already. What steps should agencies and clients take to prepare for a world where Flash isn't supported by 70% of browsers.