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Moving from Non-Personal Promotion to Marketing

Healthcare providers are receiving a barrage of information from numerous channels – how are you differentiating yourself?                

Understanding HCP preferences for why and how they consume information will allow you to target and promote to them using the channels they prefer. The challenge for Life Science companies is pivoting from a “one size fits all” non-personal promotion approach to a tailored marketing campaign. To gain a better customer engagement and ROI, life sciences companies should integrate digital data with offline data to develop marketing campaigns. I explain more about the new approach marketers are taking in the pharma industry in Medical Marketing & Media’s ‘Non-Personal Promotion: Digital to Docs.’

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