I'm delighted to be speaking at the Spring 2007 NEMOA conference at the Royal Sonesta in Boston, 3/21/07. Here's the blurb:
Wednesday, March 21NEMOA is one of my favorite direct marketing trade organizations. Great people, fun, smart, down-to-earth, candidly sharing ideas and networking to improve the industry for everyone. If you're near Boston at the end of March, consider coming to NEMOA.
1:30 - 4:00 p.m. - Unmasking the Secrets of Multi-channel ROI
Are you in the dark when deciding what channel to allocate resources to for maximum ROI? Join Coy Clement of ClementDIRECT for a dynamic panel discussion with Alan Rimm-Kaufman of the Rimm-Kaufman Group, Morlee Griswold of Patagonia, John Seebeck of Crate & Barrel, and Nancy Fischman from L.L. Bean. Bring all your questions for this participatory session in the round.
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