Why give discounts? When push comes to shove there are just two reasons:
- To make more money immediately. The idea is to generate enough from incremental sales to pay for the cost of the offer.
- To make more money in the long run. Whether introducing a new product or service in the hopes that repeat business will cover the initial losses, or turning over inventory to clear shelves for new merchandise, the idea is that losing money (or realizing losses) short term will be worth it in the end.
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