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One Cent Is Very Far From Zero Cents

One cent is very far from zero cents. An interesting post from last month about Web 2.0 startups from Josh Kopelman of First Round Capital:
Many people (mistakenly) believe that getting a consumer to go from "free" to $1/month is just as difficult as getting someone to go from $1 to $2/month. I think that there is a huge burden to getting a consumer to pay anything -- and entrepreneurs tend to underestimate the level of effort. (The Penny Gap, 3/10/07)
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