Becoming customer centric is the direction most companies are beginning to focus their efforts on – putting the customer at the center of their business models.
We see many companies in the process of moving from a brand / tactic-centric business model to a customer-focused business model. No one can argue with the goal of becoming customer-centric: focus on the needs of the customers – both healthcare providers (HCPs) and patients – to improve patient outcomes. This approach can deliver significant benefits to an organization, including improved customer experience, consistent engagement with customers over time, and increased sales and ROI when compared to the brand / tactic-centric approach.
Click here to read more on the challenges companies are facing and how they can overcome those challenges to continue staying focused on the customer at the center of their business model.