Paid Search ROI at SMX Advanced 2009

The Search Marketing Expo team will be hosting their 2009 SMX Advanced show June 2-3 at the Bell Harbor International Conference Center in Seattle, Washington. I'll be heading out to Seattle to talk paid search at the show. The show is designed for the experienced search marketer- focusing mostly on advanced tactics while providing little background for those not familiar with the search. This year, there's some added buzz around the show, as a possible debut for Microsoft's Bing has been rumored. I'm looking forward to the show and the networking that it brings. Want to connect at the show? On Tuesday, June 2, join us as we're chatting paid search at the PPC Birds-of-a-Feather lunch table. On Wednesday, June 3, be sure to check out Proving & Improving ROI in Paid Search. We'll be discussing methods for proving what paid search is returning for your investment, as well as presenting ways to get even more ROI out of your campaigns. We'll be covering topics including data warehousing, lifetime value, marginal return, cross channel attribution, advanced bidding tactics, and more. Hope to see you there!

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